How Elmut structured its advertising landing pages to gain autonomy and speed of execution

Elmut

Elmut needed high-performing landing pages to support their online advertising campaigns.

About the company

Elmut means more than 60,000 happy pet parents, meals formulated by animal nutrition experts and lovingly prepared in Poitou-Charentes, France.

Industry

Services

Company size

10 - 49

Visit the website

https://www.elmut.fr/

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Unique & tailor-made website

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+30 customers coached & trained

Elmut offers fresh, healthy and tasty meals for dogs and cats, delivered directly to pet owners. Founded on the finding that a dog fed homemade food lives on average 32 months longer than a dog on industrial kibble, the brand's mission is to relieve pet parents from the constraints of home preparation, while guaranteeing human-grade nutrition without controversial additives.

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The challenge: creating autonomous and scalable advertising landing pages

The main challenge: enabling the marketing team to create, duplicate and modify pages quickly, without depending on a developer and without risking breaking anything.

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Our solution: design, integration and training

We designed and integrated a landing page template system built for autonomy:

Custom design: creation of mockups aligned with Elmut's visual identity, optimized for advertising conversion.

Modular architecture: development of reusable and easily duplicable components in Webflow, allowing new pages to be created in just a few clicks.

Robust integration: a solid technical structure ensuring that modifications don't break the rest of the site.

One-hour training session: dedicated session with the team to master the components, understand how to use them, modify them and create pages from A to Z independently.

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The results: an autonomous team and landing pages ready to scale

Elmut now has a landing page system that is:

✅ Easily duplicable to launch new campaigns quickly.

✅ Modifiable without risk thanks to an architecture designed for robustness.

✅ Managed in-house by a trained and autonomous team.

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The collaboration went smoothly and efficiently, with a clear objective achieved: giving Elmut the tools and skills to manage their advertising landing pages with complete independence.

Thanks Maxime & Alexis!

Thanks to Roland and Maxime, I highly recommend them. They took the time to understand our needs with great kindness, and their advice is always spot-on and relevant. Their approach to work, which is both smooth and efficient, makes every collaboration a pleasure.

Alexis C.

Head of Acquisition & Growth

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Take control of your website again.

Unique & tailor-made website

Full control, zero dependency

Fast, smooth, SEO-optimized

+20 customers coached & trained

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Qolaig

Technology

See the Case Study

Finaval Conseil

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Redesigned websites, improved performance.

"Roland and his team have been incredibly efficient in helping us to quickly and easily develop our website. They are a reliable partner that we really enjoy working with!"

Organic traffic in 6 months

Marie D.

Marketing - Cenareo

"From the very first draft, they delivered a mock-up that perfectly matched the initial brief. The adjustments were handled in an excellent spirit, always with positivity and efficiency. Once the mock-ups were approved, the website went live very quickly.
Thank you for your professionalism!"

Partnership to scale Cenareo's website

Marie D.

Marketing - Cenareo

"The organization went well. It was really cool to see that, and even when there were emergencies or things that needed to be dealt with fairly quickly, you were always there to act, and there was a real drive to get things done, no matter how long it took."

Mohammed B.

CEO - Crealo

"For Phacet, Roland helped us launch an MVP in record time. We were able to get the site out quickly and without any headaches. Just perfect!"

Michael S.

CEO Klimb - for Kulipa

Lhyfe

Organic traffic in 2 months

Manon M.

Product Owner - Lhyfe

"On the Slite project, Roland did a great job, bringing real Webflow expertise and staying in line with the various teams. His discipline was a real plus in maintaining a high level of quality. It clearly made all the difference!"

Michael S.

CEO Klimb - for Kulipa

Kulipa

New pages during the collaboration

Michael S.

CEO Klimb - for Kulipa

Crealo

Organic traffic in 2 months

Mohammed B.

CEO - Crealo

Read other Customer Stories

Is everything clear?

How long does it take to build a Webflow website?

It depends on the package you choose. Launch is delivered in 2 weeks, Business and Expend in 4 weeks. These timelines assume you provide your content (copy, images, logos) and feedback within reasonable timeframes. We confirm the exact delivery date during the kickoff meeting based on your specific needs.

Who will be working on my project?

Your project is handled by our in-house team based between Paris and Barcelona. Maxime manages strategy, consulting and project management. Roland handles Webflow development and technical SEO. A dedicated designer joins depending on the project. We never outsource abroad: everything is done in-house to ensure quality and responsiveness. You have a direct point of contact throughout the project.

Do you handle website maintenance after launch?

Yes. All our packages include 30 to 60 days of post-launch support, depending on the package. After that, you have three options: manage updates yourself (we train you to be fully autonomous), subscribe to our Growth package for continuous support with monthly iterations starting at €2,900/month, or request ad-hoc interventions billed per day. We don't disappear after delivery, we remain available whenever you need us.

What platforms do you build websites on?

We build exclusively on Webflow and Framer to create dynamic, customizable and high-performing websites. These two no-code platforms allow us to deliver robust and scalable solutions quickly, adapted to a wide range of needs. Webflow is recommended for sites with rich CMS and demanding SEO; Framer for more marketing-focused sites, design-driven with advanced animations. We advise honestly based on your project during the kickoff.

We build exclusively on Webflow or Framer to create dynamic, customizable and high-performing websites. These two no-code platforms allow us to deliver robust and scalable solutions quickly, adapted to a wide range of needs. Webflow is recommended for sites with rich CMS and demanding SEO; Framer for more marketing-focused sites, design-driven with advanced animations. We advise honestly based on your project during the kickoff.‍

What is a CMS?

A CMS (Content Management System) is a tool that lets you easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images, all from a simple interface. It's a dashboard that makes you 100% autonomous to manage your site after delivery.

What is on-page SEO?

On-page SEO refers to the technical optimization of your site for search engines. This includes title tags, meta descriptions, heading structure (H1, H2, H3), clean URLs, loading speed, schema.org markup, and many other elements. We configure all this from the start so Google properly understands and ranks your pages. You don't have to worry about it afterwards.

Can I pay in installments?

Yes. For Launch, payment is split in 2: 50% at project kickoff and 50% on delivery. For Business and Expend, payment is split in 3: a first part at kickoff, a second part at an intermediate milestone defined upfront (often mid-project, when mockups are validated), and the final part on delivery. For the Growth package, billing is monthly, in a single payment per month.

Is there a limit to design iterations?

No, there's no limit. During the design validation phase, we iterate as many times as needed until the mockups perfectly match your needs. What matters to us is that you're fully satisfied before moving to development. This phase is collaborative, and communication is essential.

Is there a commitment period for the Growth offer?

No long-term commitment. The Growth package works month-to-month, cancellable anytime with one month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer matches our standards or values. This flexibility guarantees a healthy and productive relationship on both sides.

How are you different from other agencies?

We have five key differences. First, radical transparency: fixed displayed prices, no opaque quotes. What we announce is what you pay. Second, zero offshoring: everything happens between Paris and Barcelona, in-house, with no hidden subcontracting. Third, your site truly belongs to you: clean code with Client First methodology, you can switch providers without rebuilding everything. Fourth, our bb-contents tools are included free with all packages (15+ professional web tools). Fifth, fast delivery: 2 to 4 weeks where others take 2 to 3 months. In short: we build websites that drive business performance, not dormant storefronts.

We have five key differences.

First, radical transparency: fixed displayed prices, no opaque quotes. What we announce is what you pay.

Second, zero offshoring: everything happens between Paris and Barcelona, in-house, with no hidden subcontracting.

Third, your site truly belongs to you: clean code with Client First methodology, you can switch providers without rebuilding everything.

Fourth, our bb-contents tools are included free with all packages (15+ professional web tools).

Fifth, fast delivery: 2 to 4 weeks where others take 2 to 3 months. In short: we build websites that drive business performance, not dormant storefronts.

How do I know if you're the right agency for us?

We're a good fit if you want a high-performing site, not just a pretty one, if you value transparency (fixed displayed prices, no unclear quotes), if you want to keep control of your site after delivery, if you're looking for a partner who understands your business challenges, and if you appreciate short timelines (2 to 4 weeks) with a clear process. We're not a good fit if you're looking for the cheapest option on the market or if you want to stay dependent on an agency long-term. The best way to find out? A 30-minute call: we'll honestly tell you if we can help.

Is the Growth package flexible?

Yes. The standard Growth package is €2,900/month for 4 dedicated days per month, but we can adapt it to your needs. Fewer days per month means a lower price. We define the scope together during the initial call. In all cases, billing is done in a single monthly payment, with no commitment.