Cenareo: a faster, SEO-optimized Webflow website for digital signage innovation

Cenareo

We optimized Cenareo’s Webflow website for speed, SEO, and mobile responsiveness, ensuring a seamless user experience. From bug fixes to Core Web Vitals improvements, discover how we enhanced performance and navigation for this leading digital signage brand.

About the company

Cenareo supports companies in deploying their customer-buyer and/or employee engagement strategy, enabling them to become their own media. Thanks to its large-scale screen asset management solution, Cenareo offers companies control over their content, with national campaign management and the possibility of local intervention and personalization.

Industry

Technology

Company size

50 - 250

Visit the website

https://www.cenareo.com/

Looking for expert support with your next project?

Unique & tailor-made website

Full control, zero dependency

Fast, smooth, SEO-optimized

+30 customers coached & trained

Optimizing Cenareo’s Webflow website for performance, SEO and a seamless user experience

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Cenareo is a leading provider of digital signage solutions, helping businesses transform the way they communicate through dynamic and engaging screen content. To ensure their website reflected their cutting-edge technology and innovation, Cenareo entrusted us with a full technical optimization of their Webflow site.

Our mission was to enhance performance, fix technical issues, optimize SEO, improve navigation, and ensure full responsiveness across all devices. Through a structured and efficient approach, we tackled key challenges and delivered a fully optimized, high-performing website.

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The challenge: improving performance, SEO and usability

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Despite its modern design, Cenareo’s website faced several technical and UX challenges that hindered its performance and user experience:

Technical bugs & website stability – various inconsistencies in functionality were affecting user experience, requiring a thorough cleanup and debugging process.

Mobile responsiveness issues – the desktop and mobile versions were not fully optimized, leading to navigation difficulties, layout misalignments, and inconsistent rendering on different screen sizes.

SEO & core web vitals optimization – the website lacked essential technical SEO best practices and performance optimizations, which affected search rankings and page load speed. Key areas for improvement included:

‍Image optimization (ensuring all images were compressed and in WebP format for faster loading).‍
Implementation of SEO-friendly structured data.‍
Enhancements to Core Web Vitals, including LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).

CMS & content structure optimization – the existing CMS collections needed to be reorganized and cleaned up to ensure an efficient content management system, improving scalability for future updates.

Navigation & UX enhancements – the site’s menu and breadcrumb structure required improvements to make navigation more intuitive.

Given these challenges, our objective was to transform Cenareo’s website into a faster, more user-friendly, and search-optimized platform, ensuring a seamless experience for all visitors.

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Our solution: a high-performance Webflow website

To enhance usability, performance, and scalability, we implemented a series of key improvements:

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Bug fixes & responsive design optimization

Fixing functionality issues across various pages.‍
Reworked layouts to ensure smooth and consistent rendering on laptops, tablets, and mobile devices.‍
Eliminated intrusive bugs on mobile for a better UX experience.

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SEO & performance enhancements

‍Optimized images in .WebP or AVIF formats, reducing file sizes while maintaining high quality.
Improved SEO metadata, page titles, and structured data to enhance search rankings.‍
Refined URL structures and implemented canonical tags to strengthen SEO authority.‍
Enhanced Core Web Vitals, ensuring faster page loading, reduced layout shifts, and improved interactivity.

Navigation & user experience enhancements

‍Redesigned the menu and breadcrumb structure for a smoother and more intuitive user journey.
Implemented pagination best practices to improve content accessibility.

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The results: a faster, more efficient & SEO-optimized website

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Following our optimizations, Cenareo’s Webflow website now delivers:

‍Improved performance, with faster loading speeds and enhanced user experience.‍
Stronger SEO rankings, thanks to optimized metadata, structured data, and faster page speeds.‍
Fully responsive design, ensuring smooth navigation across desktop, tablet, and mobile devices.‍
Enhanced navigation, with a more intuitive menu and streamlined content structure.‍
Better Core Web Vitals scores, leading to higher search visibility and improved engagement.‍

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By implementing these technical and UX improvements, we successfully transformed Cenareo’s website into a high-performing, search-optimized, and user-friendly digital platform, aligning it with their vision of innovation and excellence in digital signage solutions.

Looking for expert support with your next project?

Take control of your website again.

Unique & tailor-made website

Full control, zero dependency

Fast, smooth, SEO-optimized

+20 customers coached & trained

Discover our last Realisations

Qolaig

Technology

See the Case Study

Finaval Conseil

See the Case Study

Redesigned websites, improved performance.

"Roland and his team have been incredibly efficient in helping us to quickly and easily develop our website. They are a reliable partner that we really enjoy working with!"

Organic traffic in 6 months

Marie D.

Marketing - Cenareo

"From the very first draft, they delivered a mock-up that perfectly matched the initial brief. The adjustments were handled in an excellent spirit, always with positivity and efficiency. Once the mock-ups were approved, the website went live very quickly.
Thank you for your professionalism!"

Partnership to scale Cenareo's website

Marie D.

Marketing - Cenareo

"The organization went well. It was really cool to see that, and even when there were emergencies or things that needed to be dealt with fairly quickly, you were always there to act, and there was a real drive to get things done, no matter how long it took."

Mohammed B.

CEO - Crealo

"For Phacet, Roland helped us launch an MVP in record time. We were able to get the site out quickly and without any headaches. Just perfect!"

Michael S.

CEO Klimb - for Kulipa

Lhyfe

Organic traffic in 2 months

Manon M.

Product Owner - Lhyfe

"On the Slite project, Roland did a great job, bringing real Webflow expertise and staying in line with the various teams. His discipline was a real plus in maintaining a high level of quality. It clearly made all the difference!"

Michael S.

CEO Klimb - for Kulipa

Kulipa

New pages during the collaboration

Michael S.

CEO Klimb - for Kulipa

Crealo

Organic traffic in 2 months

Mohammed B.

CEO - Crealo

Read other Customer Stories

Is everything clear?

How long does it take to build a Webflow website?

It depends on the package you choose. Launch is delivered in 2 weeks, Business and Expend in 4 weeks. These timelines assume you provide your content (copy, images, logos) and feedback within reasonable timeframes. We confirm the exact delivery date during the kickoff meeting based on your specific needs.

Who will be working on my project?

Your project is handled by our in-house team based between Paris and Barcelona. Maxime manages strategy, consulting and project management. Roland handles Webflow development and technical SEO. A dedicated designer joins depending on the project. We never outsource abroad: everything is done in-house to ensure quality and responsiveness. You have a direct point of contact throughout the project.

Do you handle website maintenance after launch?

Yes. All our packages include 30 to 60 days of post-launch support, depending on the package. After that, you have three options: manage updates yourself (we train you to be fully autonomous), subscribe to our Growth package for continuous support with monthly iterations starting at €2,900/month, or request ad-hoc interventions billed per day. We don't disappear after delivery, we remain available whenever you need us.

What platforms do you build websites on?

We build exclusively on Webflow and Framer to create dynamic, customizable and high-performing websites. These two no-code platforms allow us to deliver robust and scalable solutions quickly, adapted to a wide range of needs. Webflow is recommended for sites with rich CMS and demanding SEO; Framer for more marketing-focused sites, design-driven with advanced animations. We advise honestly based on your project during the kickoff.

We build exclusively on Webflow or Framer to create dynamic, customizable and high-performing websites. These two no-code platforms allow us to deliver robust and scalable solutions quickly, adapted to a wide range of needs. Webflow is recommended for sites with rich CMS and demanding SEO; Framer for more marketing-focused sites, design-driven with advanced animations. We advise honestly based on your project during the kickoff.‍

What is a CMS?

A CMS (Content Management System) is a tool that lets you easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images, all from a simple interface. It's a dashboard that makes you 100% autonomous to manage your site after delivery.

What is on-page SEO?

On-page SEO refers to the technical optimization of your site for search engines. This includes title tags, meta descriptions, heading structure (H1, H2, H3), clean URLs, loading speed, schema.org markup, and many other elements. We configure all this from the start so Google properly understands and ranks your pages. You don't have to worry about it afterwards.

Can I pay in installments?

Yes. For Launch, payment is split in 2: 50% at project kickoff and 50% on delivery. For Business and Expend, payment is split in 3: a first part at kickoff, a second part at an intermediate milestone defined upfront (often mid-project, when mockups are validated), and the final part on delivery. For the Growth package, billing is monthly, in a single payment per month.

Is there a limit to design iterations?

No, there's no limit. During the design validation phase, we iterate as many times as needed until the mockups perfectly match your needs. What matters to us is that you're fully satisfied before moving to development. This phase is collaborative, and communication is essential.

Is there a commitment period for the Growth offer?

No long-term commitment. The Growth package works month-to-month, cancellable anytime with one month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer matches our standards or values. This flexibility guarantees a healthy and productive relationship on both sides.

How are you different from other agencies?

We have five key differences. First, radical transparency: fixed displayed prices, no opaque quotes. What we announce is what you pay. Second, zero offshoring: everything happens between Paris and Barcelona, in-house, with no hidden subcontracting. Third, your site truly belongs to you: clean code with Client First methodology, you can switch providers without rebuilding everything. Fourth, our bb-contents tools are included free with all packages (15+ professional web tools). Fifth, fast delivery: 2 to 4 weeks where others take 2 to 3 months. In short: we build websites that drive business performance, not dormant storefronts.

We have five key differences.

First, radical transparency: fixed displayed prices, no opaque quotes. What we announce is what you pay.

Second, zero offshoring: everything happens between Paris and Barcelona, in-house, with no hidden subcontracting.

Third, your site truly belongs to you: clean code with Client First methodology, you can switch providers without rebuilding everything.

Fourth, our bb-contents tools are included free with all packages (15+ professional web tools).

Fifth, fast delivery: 2 to 4 weeks where others take 2 to 3 months. In short: we build websites that drive business performance, not dormant storefronts.

How do I know if you're the right agency for us?

We're a good fit if you want a high-performing site, not just a pretty one, if you value transparency (fixed displayed prices, no unclear quotes), if you want to keep control of your site after delivery, if you're looking for a partner who understands your business challenges, and if you appreciate short timelines (2 to 4 weeks) with a clear process. We're not a good fit if you're looking for the cheapest option on the market or if you want to stay dependent on an agency long-term. The best way to find out? A 30-minute call: we'll honestly tell you if we can help.

Is the Growth package flexible?

Yes. The standard Growth package is €2,900/month for 4 dedicated days per month, but we can adapt it to your needs. Fewer days per month means a lower price. We define the scope together during the initial call. In all cases, billing is done in a single monthly payment, with no commitment.