Cenareo
Optimizing Cenareo’s Webflow website for performance, SEO and a seamless user experience
Cenareo is a leading provider of digital signage solutions, helping businesses transform the way they communicate through dynamic and engaging screen content. To ensure their website reflected their cutting-edge technology and innovation, Cenareo entrusted us with a full technical optimization of their Webflow site.
Our mission was to enhance performance, fix technical issues, optimize SEO, improve navigation, and ensure full responsiveness across all devices. Through a structured and efficient approach, we tackled key challenges and delivered a fully optimized, high-performing website.
The challenge: improving performance, SEO and usability
Despite its modern design, Cenareo’s website faced several technical and UX challenges that hindered its performance and user experience:
Technical bugs & website stability – various inconsistencies in functionality were affecting user experience, requiring a thorough cleanup and debugging process.
Mobile responsiveness issues – the desktop and mobile versions were not fully optimized, leading to navigation difficulties, layout misalignments, and inconsistent rendering on different screen sizes.
SEO & core web vitals optimization – the website lacked essential technical SEO best practices and performance optimizations, which affected search rankings and page load speed. Key areas for improvement included:
- Image optimization (ensuring all images were compressed and in WebP format for faster loading).
- Implementation of SEO-friendly structured data.
- Enhancements to Core Web Vitals, including LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).
CMS & content structure optimization – the existing CMS collections needed to be reorganized and cleaned up to ensure an efficient content management system, improving scalability for future updates.
Navigation & UX enhancements – the site’s menu and breadcrumb structure required improvements to make navigation more intuitive.
Given these challenges, our objective was to transform Cenareo’s website into a faster, more user-friendly, and search-optimized platform, ensuring a seamless experience for all visitors.
Our solution: a high-performance Webflow website
To enhance usability, performance, and scalability, we implemented a series of key improvements:
Bug fixes & responsive design optimization
- Fixing functionality issues across various pages.
- Reworked layouts to ensure smooth and consistent rendering on laptops, tablets, and mobile devices.
- Eliminated intrusive bugs on mobile for a better UX experience.
SEO & performance enhancements
- Optimized images in .WebP or AVIF formats, reducing file sizes while maintaining high quality.
- Improved SEO metadata, page titles, and structured data to enhance search rankings.
- Refined URL structures and implemented canonical tags to strengthen SEO authority.
- Enhanced Core Web Vitals, ensuring faster page loading, reduced layout shifts, and improved interactivity.
Navigation & user experience enhancements
- Redesigned the menu and breadcrumb structure for a smoother and more intuitive user journey.
- Implemented pagination best practices to improve content accessibility.
The results: a faster, more efficient & SEO-optimized website
Following our optimizations, Cenareo’s Webflow website now delivers:
- Improved performance, with faster loading speeds and enhanced user experience.
- Stronger SEO rankings, thanks to optimized metadata, structured data, and faster page speeds.
- Fully responsive design, ensuring smooth navigation across desktop, tablet, and mobile devices.
- Enhanced navigation, with a more intuitive menu and streamlined content structure.
- Better Core Web Vitals scores, leading to higher search visibility and improved engagement.
By implementing these technical and UX improvements, we successfully transformed Cenareo’s website into a high-performing, search-optimized, and user-friendly digital platform, aligning it with their vision of innovation and excellence in digital signage solutions.
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Is everything clear?
How are you different from other agencies?
Radical transparency: fixed prices displayed, no opaque quotes. What we announce is what you pay.
No offshoring: everything is done between Paris and Barcelona, in-house. No hidden outsourcing.
Your site belongs to you: clean code with Client-First, you can switch providers without rebuilding everything.
bb-contents included: 15+ pro web tools included free in all our packages.
Fast delivery: 2-4 weeks vs 2-3 months elsewhere. We move fast without sacrificing quality.
Real training: we make you autonomous. No technical dependency after delivery.In short: we build sites that drive business performance, not dormant storefronts.
How do I know if you're the right agency for us?
We are right for you if:
- You want a high-performing site, not just a pretty one
- You value transparency (fixed prices, no BS)
- You want to maintain control of your site after delivery
- You need a partner who understands your business challenges
- You appreciate short timelines (2-4 weeks) and clear processes
We are not right for you if:
- You're looking for the cheapest option possible
- You want to remain dependent on an agency long-term
The best way to know? Book a 30-minute call. We will honestly tell you whether we can help or not.
Is there a commitment period for the Growth offer?
No, there's no long-term commitment. The Growth offer works month-to-month. You can cancel anytime with 1 month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer aligns with our standards or values. This flexibility ensures a healthy and productive relationship on both sides.
Is there a limit to design iterations?
No, there's no limit. During the design validation phase (STEP 3), we iterate as much as necessary until the design perfectly meets your needs. What matters to us is that you're fully satisfied before we move to development. This phase is collaborative, and communication is essential.
Can I get my training funded?
Yes, all our training sessions are eligible for OPCO funding (Skills Development Organizations in France). We provide all the necessary documents for your funding request: training agreement, detailed program, and completion certificate. Most of our enterprise clients fund their training through their professional development budget.
Can I pay in installments?
Yes, we offer a 3-payment plan for Business and Expend packages:
- 50% at signing
- 30% midway through (design validation)
- 20% at delivery
For the Launch package, payment is made in one installment.
What is on-page SEO?
On-page SEO is the technical optimization of your website for search engines: title tags, meta descriptions, heading structure (H1, H2...), clean URLs, loading speed, schema markup, etc. We configure all of this from the start so Google can properly understand and rank your pages. You don't have to worry about it.
What is a CMS?
A CMS (Content Management System) is a tool that allows you to easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images; all from a simple interface. Think of it as having a dashboard to manage your site with full autonomy.
What platforms do you build websites on?
Can you help with website maintenance post-launch?
Yes. All our packages include support for 30-60 days after launch (depending on your package). After that, you can:
- Manage updates yourself: we train you to be fully autonomous
- Subscribe to Growth subscription: ongoing support and monthly iterations (starting at €2,900/month)
- Request occasional updates: we can handle specific changes on a project basis
We don't disappear after delivery. We're here when you need us.
Who will be working on my project?
Your project is managed by our in-house team based in France:
- Maxime: strategy, consulting, project management
- Roland: Webflow development, technical SEO
- Dedicated designer depending on the project
We never outsource abroad. Everything is done in-house to ensure quality and responsiveness. You have a direct contact person throughout the project.
How long does it typically take to build a website?
It depends on the package:
- Launch: 2 weeks;
- Business: 4 weeks;
- Expend: 4 weeks
These timelines assume you provide content and feedback within reasonable timeframes. We'll confirm the exact delivery date during the kickoff meeting based on your specific needs.
