A brand identity built to work, not just to hang on a wall.
Your brand is the first thing a visitor judges and the last thing they remember. We craft an identity, logo, colours, type and the rules that hold them together, designed to make your website and everything around it look sharp, consistent and unmistakably yours.
Trusted by 40+ companies
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Your situation
When your brand does not match your ambition.
A weak or dated identity undercuts everything you build on top of it. If these sound familiar, your brand is holding the rest back.
Your brand was thrown together early and never revisited, and now it makes a serious business look small. First impressions cost you before you say a word.
Inconsistent everywhere
It does not stand out
No rules to work from
Our expertises
From strategy to a brand system your team can run.
One team shapes the identity and builds it straight into your website.
Identity, built straight into your site
One team shapes your brand foundations, logo, colours and type, then builds them directly into your website and everything around it. You get an identity that is not just a file, but a system your whole presence runs on.
Brand foundations
A logo means little without a clear idea behind it. We start with who you are and who you are for, defining your positioning, personality and tone before touching a single visual. We study the competitive landscape to find the space you can genuinely own and the angle that sets you apart. You agree the strategic direction first, so every design choice has a reason.
- Positioning and target audience clarified upfront
- Brand personality and tone of voice defined
- Competitive landscape reviewed for white space
- Clear angle of differentiation identified
- Strategic direction agreed before any design
Logo and visual identity
A logo means little without a clear idea behind it. We start with who you are and who you are for, defining your positioning, personality and tone before touching a single visual. We study the competitive landscape to find the space you can genuinely own and the angle that sets you apart. You agree the strategic direction first, so every design choice has a reason.
- Primary logo with all its variations
- Legible from favicon to billboard
- Distinctive by design, never generic
- Versatile across every context and medium
- Delivered in every file format you need
Colour and typography
Colour and type carry your brand long before anyone reads a word. We build a palette and type system that look sharp, read comfortably and hold up on screen, with the contrast and accessibility checks the web demands. Everything scales cleanly and keeps a consistent rhythm across your pages. The tokens arrive ready to drop straight into the build.
- Web-ready colour palette defined
- Contrast and accessibility checked against standards
- Typography that scales cleanly across sizes
- Consistent hierarchy and visual rhythm
- Design tokens ready for the build
Brand guidelines
A brand only stays consistent if everyone applies it the same way. We document the rules in clear, practical guidelines so your team and any partner can use the identity correctly without guessing. Logo usage, spacing, colour and type are all specified, with dos and don'ts shown by example. It becomes a reference you can hand over with confidence.
- Clear, practical brand guidelines
- Logo usage and spacing rules defined
- Colour and typography specifications documented
- Dos and don'ts shown with real examples
- Easy to hand to any team or partner
Brand to website
The identity only proves itself once people experience it live. We bring your brand onto your website so what you designed is exactly what visitors see, with consistent components and styles across every page. We build it in Webflow or Framer and prepare assets ready for your other channels. The result is one coherent brand from strategy to screen.
- Identity applied faithfully to your website
- Consistent components and styles across pages
- Built in Webflow or Framer
- Assets prepared for every channel
- One coherent brand from end to end
Related services
Our other design services
A brand identity is a system, not a logo.
Most people picture a logo when they think of branding. A logo is one piece. A brand identity is the whole system that makes you recognisable: the colours, the typography, the imagery, the tone and the rules that decide how they all come together. A logo says your name once; the system is what makes you feel consistent across a homepage, an ad, a pitch deck and an email signature.
We design the identity for where it actually lives, which today is mostly the screen. Colours chosen to work on the web and pass contrast checks, type that stays sharp and readable across devices, and a visual language that translates cleanly into a website rather than only looking good on a poster. A brand that breaks the moment it hits a browser is only half a brand.
Differentiation is a deliberate choice, not a happy accident. We look at your market, find where everyone looks the same, and build an identity that owns a distinct space. The goal is not to be loud, it is to be recognisable and remembered, so a visitor knows it is you before they read a word.
And we hand you a system you can run. Clear guidelines, ready-to-use files and the rules that keep the brand consistent as your team and your content grow. An identity only holds up if the people using it every day know how to keep it right.
Why choose BeBranded?
3 good reasons to trust BeBranded with your site
1. A multi-skilled team, not just developers
Design, SEO, CRO, advanced Webflow development, automation… You get access to every skill you need without juggling multiple providers.
2. Certified Webflow Partner, Client-First methodology
Our code follows Client-First, the industry standard naming convention. Your site is scalable, maintainable and easily picked up by any Webflow developer.
3. A real partner, not just a service provider
We don't count hours, we align with your goals. Monthly reporting, strategic recommendations and constant availability.
case studies
Design that makes the difference.
A few projects taken from mockup to live site, approved without friction.
8
CMS pages refactored
Discover how BeBranded transformed Coudac's website with an autonomous Case Studies system and a fully optimized conversion funnel across every page.
Read the use case
+25
variants
Discover how BeBranded built high-performing landing pages for Elmut, giving the team autonomy and speed to power their online advertising campaigns.
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+6 month
Partnership
Discover how BeBranded optimized Cenareo's Webflow website for speed, SEO and mobile, improving Core Web Vitals and navigation for this digital signage leader.
Read the use case
Testimonials
Real results, whatever the project.
FAQ
Is everything clear?
What does a brand identity include?
At minimum a logo, a colour palette, typography and the guidelines that tie them together. Depending on your needs it can extend to imagery, iconography, tone of voice and templates. We scope it to what you actually need.
Is a brand identity just a logo?
No. A logo is one element. The identity is the whole system, colours, type, imagery and rules, that makes you consistent and recognisable everywhere.
Can you refresh our existing brand instead of starting over?
Yes. If your brand has equity worth keeping, we refresh and modernise it rather than replace it, and rebuild the system around what still works.
Do you deliver brand guidelines?
Yes. We document clear, practical guidelines so your team and any partner can use the brand correctly and keep it consistent.
Do you also design the website?
Yes. That is our strength: we design the identity and build it straight into your Webflow or Framer site, so the brand is coherent from logo to live page.
What are the timelines for a design project?
Expect two to four weeks for an identity or a page, more depending on the size of the site or app. We set a clear schedule at the start, with approval milestones. Timelines depend mostly on how quickly you send feedback.
Will the files work for print and web?
Yes. We deliver the formats you need for both, and we design with the web as the primary home so nothing breaks online.
You can always contact us
Because we love discussing your projects with you, don't hesitate to contact us, even if it's just to say hello!
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