Coudac
Initial challenge
Coudac faced several challenges with their website:
- Lack of autonomy: Unable to easily showcase their client success stories
- SEO technical issues: Incorrect heading structure, missing H1 tags
- Degraded UX: Display issues across several key pages
- Limited sales process: No structured system to present case studies
Client objectives
- Gain autonomy: Manage and publish content without technical intervention
- Improve sales process: Showcase successes to convince prospects
- Enhance user experience: Professional website without bugs
Actions taken
1. Technical SEO & structure
Problem identified: Missing H1, incorrect heading hierarchy across multiple pages
Pages concerned: Home, Blog Template
Solution: Complete restructuring of semantic title hierarchy
Impact: Better organic ranking + optimal crawlability
2. Case studies system redesign
2.1 Design & conception
Deliverables:
- Mockups for main Case Studies pages
- Individual Case Study page template
- Categorization and filtering system
Features created:
- "Top Success Stories" section with Instagram Stories-style navigation
- Category-based filtering system for easy search
- Highlighted quantified results display
- Consistent structure: Description → Objective → Actions → Results → Growth rate
2.2 Webflow Integration
Developments completed:
- Complete integration of Case Studies templates
- Functional CMS filtering system
- "Stories" navigation with progress bar
- Responsive display across all devices
- SEO ready (meta descriptions, semantic structure)
- BeBranded Contents: Embed Videos & Marquee
Direct ROI:
- Infinitely duplicable template
- Total autonomy to add new case studies
- Structured and professional sales arguments
- Considerable time savings for sales team
3. UX/UI & conversion optimizations
Beyond the major Case Studies redesign, we corrected all visual and functional defects identified on the site. Key pages (Home, About, Testimonials, sector templates) were thoroughly reviewed to resolve alignment, spacing, and visual consistency issues. The Calendly integration was completely redesigned to offer a smooth appointment booking experience, and the contact form was optimized with required fields to better qualify B2B leads.
Results & impact
Autonomy achieved
- 100% autonomous Case Studies CMS system
- Infinitely duplicable templates
- Ability to showcase client successes in real-time
Optimized sales process
- Structured and professional sales arguments
- Case study filtering by problem/sector
- Impactful presentation of quantified results
Professional user experience
- Consistent site without visual defects
- Smooth and intuitive navigation
- Optimized conversion funnel
Methodology
Approach used:
- Complete audit of existing site
- Identification and prioritization of corrections
- Iterative design with client validation at each stage
- Development by functional modules
- Testing and adjustments based on feedback
Deliverables provided:
- Configured and documented Webflow templates
- Clean and maintainable code
- CMS documentation for client autonomy
- Complete technical SEO corrections
Discover our last Realisations
Redesigned websites, improved performance.
Is everything clear?
How long does it typically take to build a website?
It depends on the package:
- Launch: 2 weeks;
- Business: 4 weeks;
- Expend: 4 weeks
These timelines assume you provide content and feedback within reasonable timeframes. We'll confirm the exact delivery date during the kickoff meeting based on your specific needs.
Who will be working on my project?
Your project is managed by our in-house team based in France:
- Maxime: strategy, consulting, project management
- Roland: Webflow development, technical SEO
- Dedicated designer depending on the project
We never outsource abroad. Everything is done in-house to ensure quality and responsiveness. You have a direct contact person throughout the project.
Can you help with website maintenance post-launch?
Yes. All our packages include support for 30-60 days after launch (depending on your package). After that, you can:
- Manage updates yourself: we train you to be fully autonomous
- Subscribe to Growth subscription: ongoing support and monthly iterations (starting at €2,900/month)
- Request occasional updates: we can handle specific changes on a project basis
We don't disappear after delivery. We're here when you need us.
What platforms do you build websites on?
What is a CMS?
A CMS (Content Management System) is a tool that allows you to easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images; all from a simple interface. Think of it as having a dashboard to manage your site with full autonomy.
What is on-page SEO?
On-page SEO is the technical optimization of your website for search engines: title tags, meta descriptions, heading structure (H1, H2...), clean URLs, loading speed, schema markup, etc. We configure all of this from the start so Google can properly understand and rank your pages. You don't have to worry about it.
Can I pay in installments?
Yes, we offer a 3-payment plan for Business and Expend packages:
- 50% at signing
- 30% midway through (design validation)
- 20% at delivery
For the Launch package, payment is made in one installment.
Is there a limit to design iterations?
No, there's no limit. During the design validation phase (STEP 3), we iterate as much as necessary until the design perfectly meets your needs. What matters to us is that you're fully satisfied before we move to development. This phase is collaborative, and communication is essential.
Is there a commitment period for the Growth offer?
No, there's no long-term commitment. The Growth offer works month-to-month. You can cancel anytime with 1 month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer aligns with our standards or values. This flexibility ensures a healthy and productive relationship on both sides.
How do I know if you're the right agency for us?
We are right for you if:
- You want a high-performing site, not just a pretty one
- You value transparency (fixed prices, no BS)
- You want to maintain control of your site after delivery
- You need a partner who understands your business challenges
- You appreciate short timelines (2-4 weeks) and clear processes
We are not right for you if:
- You're looking for the cheapest option possible
- You want to remain dependent on an agency long-term
The best way to know? Book a 30-minute call. We will honestly tell you whether we can help or not.
How are you different from other agencies?
Radical transparency: fixed prices displayed, no opaque quotes. What we announce is what you pay.
No offshoring: everything is done between Paris and Barcelona, in-house. No hidden outsourcing.
Your site belongs to you: clean code with Client-First, you can switch providers without rebuilding everything.
bb-contents included: 15+ pro web tools included free in all our packages.
Fast delivery: 2-4 weeks vs 2-3 months elsewhere. We move fast without sacrificing quality.
Real training: we make you autonomous. No technical dependency after delivery.
In short: we build sites that drive business performance, not dormant storefronts.
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