Coudac
Find out how we transformed Coudac's website by creating an autonomous Case Studies system and optimizing their entire conversion funnel.
About the company
Coudac is France's first 100% remote Ads agency. We offer three areas of expertise: 1. Media buying (social ads & search) 2. Tracking (server side, offline conversion, new customer events, etc.) 3. Creative (filming, motion graphics & UGC)
Industry
Services
Company size
50 - 250
Visit the website
https://www.coudac.com/
Initial challenge
Coudac faced several challenges with their website:
- Lack of autonomy: Unable to easily showcase their client success stories
- SEO technical issues: Incorrect heading structure, missing H1 tags
- Degraded UX: Display issues across several key pages
- Limited sales process: No structured system to present case studies
Client objectives
- Gain autonomy: Manage and publish content without technical intervention
- Improve sales process: Showcase successes to convince prospects
- Enhance user experience: Professional website without bugs
Actions taken
1. Technical SEO & structure
Problem identified: Missing H1, incorrect heading hierarchy across multiple pages
Pages concerned: Home, Blog Template
Solution: Complete restructuring of semantic title hierarchy
Impact: Better organic ranking + optimal crawlability
2. Case studies system redesign
2.1 Design & conception
Deliverables:
- Mockups for main Case Studies pages
- Individual Case Study page template
- Categorization and filtering system
Features created:
- "Top Success Stories" section with Instagram Stories-style navigation
- Category-based filtering system for easy search
- Highlighted quantified results display
- Consistent structure: Description → Objective → Actions → Results → Growth rate
2.2 Webflow Integration
Developments completed:
- Complete integration of Case Studies templates
- Functional CMS filtering system
- "Stories" navigation with progress bar
- Responsive display across all devices
- SEO ready (meta descriptions, semantic structure)
- BeBranded Contents: Embed Videos & Marquee
Direct ROI:
- Infinitely duplicable template
- Total autonomy to add new case studies
- Structured and professional sales arguments
- Considerable time savings for sales team
3. UX/UI & conversion optimizations
Beyond the major Case Studies redesign, we corrected all visual and functional defects identified on the site. Key pages (Home, About, Testimonials, sector templates) were thoroughly reviewed to resolve alignment, spacing, and visual consistency issues. The Calendly integration was completely redesigned to offer a smooth appointment booking experience, and the contact form was optimized with required fields to better qualify B2B leads.
Results & impact
Autonomy achieved
- 100% autonomous Case Studies CMS system
- Infinitely duplicable templates
- Ability to showcase client successes in real-time
Optimized sales process
- Structured and professional sales arguments
- Case study filtering by problem/sector
- Impactful presentation of quantified results
Professional user experience
- Consistent site without visual defects
- Smooth and intuitive navigation
- Optimized conversion funnel
Methodology
Approach used:
- Complete audit of existing site
- Identification and prioritization of corrections
- Iterative design with client validation at each stage
- Development by functional modules
- Testing and adjustments based on feedback
Deliverables provided:
- Configured and documented Webflow templates
- Clean and maintainable code
- CMS documentation for client autonomy
- Complete technical SEO corrections
"Roland and his team have been incredibly efficient in helping us to quickly and easily develop our website. They are a reliable partner that we really enjoy working with!"
Paul M.
CEO
Discover our last Realisations
Redesigned websites, improved performance.
Is everything clear?
How long does it take to build a Webflow website?
It depends on the package you choose. Launch is delivered in 2 weeks, Business and Expend in 4 weeks. These timelines assume you provide your content (copy, images, logos) and feedback within reasonable timeframes. We confirm the exact delivery date during the kickoff meeting based on your specific needs.
Who will be working on my project?
Your project is handled by our in-house team based between Paris and Barcelona. Maxime manages strategy, consulting and project management. Roland handles Webflow development and technical SEO. A dedicated designer joins depending on the project. We never outsource abroad: everything is done in-house to ensure quality and responsiveness. You have a direct point of contact throughout the project.
Do you handle website maintenance after launch?
Yes. All our packages include 30 to 60 days of post-launch support, depending on the package. After that, you have three options: manage updates yourself (we train you to be fully autonomous), subscribe to our Growth package for continuous support with monthly iterations starting at €2,900/month, or request ad-hoc interventions billed per day. We don't disappear after delivery, we remain available whenever you need us.
What platforms do you build websites on?
We build exclusively on Webflow and Framer to create dynamic, customizable and high-performing websites. These two no-code platforms allow us to deliver robust and scalable solutions quickly, adapted to a wide range of needs. Webflow is recommended for sites with rich CMS and demanding SEO; Framer for more marketing-focused sites, design-driven with advanced animations. We advise honestly based on your project during the kickoff.
We build exclusively on Webflow or Framer to create dynamic, customizable and high-performing websites. These two no-code platforms allow us to deliver robust and scalable solutions quickly, adapted to a wide range of needs. Webflow is recommended for sites with rich CMS and demanding SEO; Framer for more marketing-focused sites, design-driven with advanced animations. We advise honestly based on your project during the kickoff.
What is a CMS?
A CMS (Content Management System) is a tool that lets you easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images, all from a simple interface. It's a dashboard that makes you 100% autonomous to manage your site after delivery.
What is on-page SEO?
On-page SEO refers to the technical optimization of your site for search engines. This includes title tags, meta descriptions, heading structure (H1, H2, H3), clean URLs, loading speed, schema.org markup, and many other elements. We configure all this from the start so Google properly understands and ranks your pages. You don't have to worry about it afterwards.
Can I pay in installments?
Yes. For Launch, payment is split in 2: 50% at project kickoff and 50% on delivery. For Business and Expend, payment is split in 3: a first part at kickoff, a second part at an intermediate milestone defined upfront (often mid-project, when mockups are validated), and the final part on delivery. For the Growth package, billing is monthly, in a single payment per month.
Is there a limit to design iterations?
No, there's no limit. During the design validation phase, we iterate as many times as needed until the mockups perfectly match your needs. What matters to us is that you're fully satisfied before moving to development. This phase is collaborative, and communication is essential.
Is there a commitment period for the Growth offer?
No long-term commitment. The Growth package works month-to-month, cancellable anytime with one month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer matches our standards or values. This flexibility guarantees a healthy and productive relationship on both sides.
How are you different from other agencies?
We have five key differences. First, radical transparency: fixed displayed prices, no opaque quotes. What we announce is what you pay. Second, zero offshoring: everything happens between Paris and Barcelona, in-house, with no hidden subcontracting. Third, your site truly belongs to you: clean code with Client First methodology, you can switch providers without rebuilding everything. Fourth, our bb-contents tools are included free with all packages (15+ professional web tools). Fifth, fast delivery: 2 to 4 weeks where others take 2 to 3 months. In short: we build websites that drive business performance, not dormant storefronts.
We have five key differences.
First, radical transparency: fixed displayed prices, no opaque quotes. What we announce is what you pay.
Second, zero offshoring: everything happens between Paris and Barcelona, in-house, with no hidden subcontracting.
Third, your site truly belongs to you: clean code with Client First methodology, you can switch providers without rebuilding everything.
Fourth, our bb-contents tools are included free with all packages (15+ professional web tools).
Fifth, fast delivery: 2 to 4 weeks where others take 2 to 3 months. In short: we build websites that drive business performance, not dormant storefronts.
How do I know if you're the right agency for us?
We're a good fit if you want a high-performing site, not just a pretty one, if you value transparency (fixed displayed prices, no unclear quotes), if you want to keep control of your site after delivery, if you're looking for a partner who understands your business challenges, and if you appreciate short timelines (2 to 4 weeks) with a clear process. We're not a good fit if you're looking for the cheapest option on the market or if you want to stay dependent on an agency long-term. The best way to find out? A 30-minute call: we'll honestly tell you if we can help.
Is the Growth package flexible?
Yes. The standard Growth package is €2,900/month for 4 dedicated days per month, but we can adapt it to your needs. Fewer days per month means a lower price. We define the scope together during the initial call. In all cases, billing is done in a single monthly payment, with no commitment.
You can always contact us
Because we love discussing your projects with you, don't hesitate to contact us- even if it's just to say hello!
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