Boud'bOis

Boud'bOis is an online marketplace for non-standard wood: planks, beams, slabs and offcuts that fall outside industrial standards, many of them one-of-a-kind pieces, sold online and collected directly from partner sawmills and workshops. A great product, a real logistical puzzle, and the perfect playground for a full-stack e-commerce build.

‍

The project: selling non-standard wood online, down to the single piece

Boud'bOis was not designed around “a product with 50 units in stock”. The DNA of the catalogue is the unique piece: a species, dimensions and singularities that make it a one-off, gone as soon as it is bought. The catalogue has since grown to include references with larger stock, but the architecture had to manage inventory down to the single piece, in real time, from day one:

• Real-time inventory: a unique piece added to a cart must be instantly locked for everyone else
• Partner-friendly stock management: partners manage their pieces in Airtable, not in yet another tool
• Click & collect: every order ends with a pickup appointment at a partner location
• Content autonomy: the showcase site, blog and SEO pages must stay editable in Webflow

[Insert image here: the Boud'bOis marketplace catalogue on boudbois.fr/marketplace, showing the grid of unique pieces with species filters]

‍

The challenge: a real web application, without leaving Webflow

The usual trade-off is painful. Either you go fully custom and the marketing team loses its autonomy, or you stay no-code and give up the product's core requirements (piece-level stock, cart locks, customer accounts, messaging). And when teams split the two worlds across a subdomain (shop.example.com), they split their SEO authority and their user experience with it.

Our goal was clear: keep the showcase site, blog and SEO content in Webflow, and run a complete custom e-commerce application on the same domain.

‍

Our solution: one platform, two sides

The platform we built has two sides. The visible one is the customer experience: the Webflow marketing site and the marketplace, seamlessly merged on a single domain. The invisible one is a complete operations ecosystem for the partner network: partner portal, back-office, automated emails and synced calendars.

Customer side: the Webflow site and the marketplace on one domain

The marketplace is a Next.js (App Router) application deployed on Webflow Cloud, mounted directly on boudbois.fr/marketplace. The Webflow site carries the brand, the blog and the SEO pages; the application handles catalogue, cart, checkout and customer accounts. Same domain, same design language (the app reuses Webflow-designed components through DevLink), and a single, consolidated SEO authority.

[Insert image here: side by side, a Webflow marketing page and a marketplace page, both on boudbois.fr, to show the seamless transition between the two]

A real-time backend for piece-level inventory

Behind the scenes, Supabase powers the marketplace: a Postgres database with Row Level Security on every table, serverless Edge Functions and realtime channels. When a customer adds a one-of-a-kind piece to their cart, it is locked in real time for every other visitor: no double sales, ever. Customers get secure accounts, order history and even a realtime messaging channel with the seller of their pieces.

[Insert image here: a product page with the add-to-cart flow, or the buyer-seller messaging interface]

Operations side: a full ecosystem to run the partner network

Around the marketplace, we shipped two more applications, deployed on Cloudflare Workers: a partner portal (stock management, pickups dashboard, calendar connections) and a complete back-office to administer everything: orders, customers, partners, analytics, review moderation and messaging. Webflow embeds (live cart icon, product iframes, opening hours) keep the marketing site and the application perfectly in sync.

[Insert image here: the admin back-office dashboard, or the partner portal stock management view]

Airtable synchronization: partners keep their own tools

The wood partners manage their inventory where they always have: in Airtable. A bidirectional, webhook-driven synchronization pushes every new piece to the marketplace within seconds, and sends orders and stock changes back. No new back-office to learn, no double data entry.

Automated emails and scheduling: Brevo and calendars

Checkout ends with a pickup slot picker based on each partner's real opening hours. The confirmed pickup is written directly into the partner's Google or Microsoft calendar via OAuth, and the whole email lifecycle (order confirmations, pickup reminders, review requests, back-in-stock alerts) is orchestrated with Brevo.

‍

The results: a full e-commerce platform on Webflow Cloud

• A live marketplace on boudbois.fr/marketplace, from catalogue browsing to pickup appointment
• One domain, one SEO authority, with programmatic SEO pages generated from the catalogue data: organic traffic tripled in two months
• Piece-level inventory in real time: unique pieces locked the moment they enter a cart
• Mobile loading speed doubled after a dedicated performance sprint (server-first rendering, deferred hydration, image optimization)
• A fully automated order flow: from an Airtable record to a calendar event and a Brevo email, without a single manual step

Boud'bOis proves the point of Webflow Cloud: you no longer have to choose between a no-code marketing site and a full-stack product. You can have both, on one domain.