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What we learn on client projects, written down: Webflow, SEO & GEO, AI, automation and design.
Development

Sep 30, 2026

Are free website design tools enough for a business site?

Wondering if a website design tool free plan is enough? Use a practical framework to decide when free tools work and when to upgrade.

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From the blog

Insights on web, product and AI.

UX/UI

Featured · 8 min read

html.to.design: import any website into Figma

html.to.design converts any website into an editable Figma design. Benchmarks, redesigns, and HTML capture for AI-assisted development.

Development

Sep 29, 2026

Webflow no-code: where it helps and where it falls short

Webflow no code explained for CEOs and marketers: where it speeds up websites, where it falls short and how to decide before you build.

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Development

Sep 28, 2026

What makes the best web agency for a complex website

How to choose the best web agency for a complex website: criteria for strategy, architecture, SEO, CMS planning, proposals and handoff.

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Development

Sep 27, 2026

How to find the best website designer for your project

Find the best website designer for your project with a clear evaluation framework, practical checklist, common mistakes and FAQs.

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Development

Sep 26, 2026

How to build a custom website your team can update

Learn how to build custom website systems your team can update with CMS planning, reusable components and clear workflows.

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Development

Sep 25, 2026

When custom website services are worth the investment

Learn when custom website services justify the cost, how to assess ROI, avoid scope mistakes and choose the right build approach.

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Development

Sep 24, 2026

Cool-looking websites still need a clear conversion path

Cool-looking websites only convert when the next step is obvious. Use this framework to align design, messaging, proof and conversion paths.

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  • AI visibility (GEO): the complete guide

    GEO · Guide

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Glossary

From A/B testing to Zero-click.

3301 RedirectA 301 redirect permanently points one URL to another, passing users and most ranking signals to the new address. It is the standard way to move or merge pages.4404 pageA 404 page is what a site shows when a visitor requests a URL that does not exist, and a well-designed one recovers the visit instead of losing it.AA/B testingA/B testing compares two versions of a page or element on live traffic to find which one performs better against a defined goal such as conversions.AAI agentAn AI agent is a software system that uses a language model to pursue a goal on its own: it plans steps, calls tools and APIs, and adapts to the results.CCore Web VitalsCore Web Vitals are three metrics defined by Google to measure the real experience of a page: LCP for how fast the main content shows, CLS for visual stability, and INP for responsiveness to interactions. They are part of the page experience signals Google factors into search ranking.DDesign SystemA design system is a single source of truth that pairs reusable UI components with design tokens, guidelines, and documentation. It keeps a product visually and functionally consistent at scale, so teams build faster and speak one shared language across design and code.HHeadless CMSA headless CMS is a content management system that stores and manages content but has no built-in front end. Instead it delivers content through an API to any website, app or device. Separating content from presentation gives more flexibility than a traditional all-in-one CMS.SSchema markupSchema markup is structured data added to a web page's code that helps search engines understand its content and can enable rich results.

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