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BeBranded
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Change platforms, keep your traffic.

We move sites from WordPress, Wix, Squarespace, Framer and Webflow to custom code you own: Next.js and Payload. Every URL gets a plan before anything is designed, and SEO is checked page by page before launch.
Plan your migrationSee migration paths
  • Every URL mapped
  • 301s on launch day
  • SEO parity
  • Custom code you own
  • Your accounts

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Rated 5/5 from 10 Google reviews
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La Fabrique du Net, 4.6/5Sortlist Trusted PartnerAwwwardsWebflow Certified PartnerActivateur France Num

Why we talk about migrations

Roland and Maxime

Co-founders of BeBranded

“We just moved our own site off Webflow. Not because Webflow is bad, but because we wanted a site we can change in minutes, on code we own, that AI can work on with us.”

For years we built on Webflow, and we still like it. But the sites we are asked for now need a client space, an app, an AI layer, or simply speed. So most of our migrations now end on custom code: Next.js for the site, Payload for the content. We keep every page Google already knows, and if your site is better off on Webflow or Framer, we will tell you.

Migration paths

Pick the move you are planning.

Each path covers what moves, what changes and the risks to watch. For most sites, the move we recommend now is custom code.

Migration planOur own site

bebranded.xyz

Webflow Next.js + Payload

1,114URLs found

  • Keep their path999
  • Need a 301115
  • Lost0

Moving from HubSpot, Shopify or a custom CMS? Same method. Tell us what you are on.

Proof

We moved our own site first.

In November 2026, bebranded.xyz left Webflow for Next.js and Payload. We ran the method we run for clients: inventory, same URLs, full export, parity first, improvements after.

Glossary/glossary/…337Kept
Blog articles/blog/…263Kept
Tool pages/tools/…252Kept
Agency pages/agency/…78301
Services/services/…66Kept
Case studies/projects/…48Kept
Other pages/about, /contents …70Kept

Same homepage, before and after

Lighthouse, mobile, 13 November 2026
  • Page weight3.6x lighter

    1.0 MB

    Webflow3.7 MB
    Now1.0 MB
  • Requests31% fewer

    59

    Webflow86
    Now59
  • First paint1.7x faster

    1.5 s

    Webflow2.6 s
    Now1.5 s
  • Fully drawn28% faster

    2.7 s

    Webflow3.8 s
    Now2.7 s
  • 1,114old URLs checked one by one, none lost
  • 305redirect rules live on launch day
  • 21Webflow CMS collections moved to Payload
  • 113changes shipped in the four days after launch

What we learned

The redirect map comes before design.

On our own move from Webflow, we listed all 1,114 old URLs before writing a line of the new site. 999 kept their path, 115 got a 301, and none fell into a 404 when we checked them one by one after launch.

That is why the redirect map is the first thing we deliver on every migration, and why we check 404s every day after launch instead of waiting for the monthly report.

How we migrate

The same method on every move.

Written down while moving our own site off Webflow. Nothing gets designed until every URL has a plan.
  1. 1

    Inventory every URL

    We crawl the live site and list every URL by template before anything is designed.

    Our own site had 1,114 URLs across 13 templates.

  2. 2

    Keep the URLs

    Same paths and slugs. A URL only changes when its 301 is ready.

    999 of our 1,114 URLs kept their exact path.

  3. 3

    Export everything

    CMS collections, pages, images and files pulled off the old platform.

    21 Webflow collections moved into Payload, in English and French.

  4. 4

    Parity first, then improve

    The first version is a faithful copy: same pages, copy and SEO. Changes come once it is signed off.

    If traffic moves, you know it was not the copy.

  5. 5

    SEO parity on every page

    Titles, descriptions, canonicals, OG images and structured data checked page by page, plus a clean sitemap.

    Pages that should not be indexed stay out of the sitemap.

  6. 6

    Launch and watch

    Redirects live on launch day, sitemap submitted, then 404s and indexing checked daily.

    We launch early in the week, so someone is around when Google re-crawls.

Which path?

Where should you move to?

For most sites, we now recommend custom code. Webflow and Framer still fit some teams, and we will say so.

Our recommendation

Custom code: Next.js + Payload

Code you own, very fast pages, a CMS your team edits every day, and room for an app, a client space or AI agents. It is what we chose for our own site.

  • No platform plan or per-seat fees
  • Pages around 1 MB instead of 3 to 4 MB
  • Hosting, code and content in your accounts
Custom websites

Webflow

Still a good fit when a marketing team edits a large CMS with no developer around.

Webflow development

Framer

Still a good fit for a small marketing site that changes every few weeks.

Framer website creation

Running a shop, memberships or bookings at its core? Probably stay where you are. Ask us first

FAQ

What teams ask before a move.

Another question?

Write to us
Will we lose our Google rankings?
Not if every URL has a plan. We map them all before design starts, keep the same titles and metadata, then check 404s every day after launch.
What does a migration include?
The URL inventory, the redirect map, the export of your pages, CMS and files, the rebuild at parity, the SEO checks page by page, the launch, and close follow-up in the weeks after.
How long does a migration take?
It depends on the number of templates and CMS collections, not on the number of pages. We give you a date once the URL inventory is done. Our own site took six days from the first line of code to launch.
How much does a migration cost?
We quote it after the inventory: the price follows the templates, collections and integrations to rebuild. You get a fixed price before anything starts.
Can you redesign the site during the move?
Yes, but after parity. We first move the site as it is, check that rankings hold, then redesign. That way, if traffic moves, you know why.
Which platform should we move to?
For most sites we now recommend custom code: Next.js and Payload. Webflow or Framer still fit a marketing team that wants to edit everything without a developer. We tell you which after looking at your site.
Can our team edit the site after the move?
Yes. Payload gives your team an editor for every page and collection, in each language. For bigger changes, we can ship them for you in hours.
What happens to our analytics and forms?
They are reconnected and tested before launch: analytics, consent banner, CRM, forms and any other integration.

Let’s talk

Tell us what you want to build.

Thirty minutes with the people who will work on your project. You leave with a clear view of the scope, the timeline and the next steps.
Book a callSee our work

What happens next

  1. 1A 30-minute callWe listen to your goals, your constraints and your context.
  2. 2A clear scopeWe map what is worth doing first, and what it takes.
  3. 3A costed proposalYou decide, with no commitment and no sales pitch.