XPLR
How Agence XPLR transformed their digital presence with a complete website redesign
Agence XPLR is a specialized e-commerce agency helping brands scale through performance marketing across Meta Ads, Google Ads, TikTok, Snapchat and Pinterest. With a team of 10 experts divided between performance marketing and creative services, they work with clients ranging from emerging brands like Lundi Malicieuse to major retailers including Orchestra, Finsbury, Le Slip Français and Le Petit Ballon.
The challenge
After migrating from WordPress to Webflow in 2024, Agence XPLR's website had a solid foundation but needed a complete transformation to better reflect their expertise and convert more leads. The existing site presented several critical issues:
- Misaligned brand identity: the dark, tech-heavy design didn't accurately represent their e-commerce marketing expertise
- Lack of social proof: missing client testimonials, case studies, and credibility indicators that are essential for agency trust-building
- Poor conversion optimization: complex contact forms and unclear user journeys were hindering lead generation
- Technical SEO gaps: missing H1 tags, canonical URLs, structured data, and other foundational SEO elements
- Mobile responsiveness issues: broken layouts and poor user experience on mobile devices
- Underutilized content: existing video content and client success stories weren't properly showcased
Our solution
We delivered a complete website redesign and development on Webflow, focusing on conversion optimization and brand alignment:
- Brand identity transformation: we shifted from the dark, tech-focused aesthetic to a clean, light design that better represents their e-commerce marketing expertise. The new visual identity emphasizes professionalism while maintaining approachability for their target audience of e-commerce founders and marketing directors.
- Social proof integration: we strategically placed client testimonials, video reviews, and logos throughout the site. A dedicated section showcases their impressive client roster and success stories, building immediate credibility with prospects.
- Conversion-optimized user journeys: we redesigned the contact process with clear, compelling CTAs and streamlined forms. The new structure guides visitors naturally from problem identification to solution discovery to conversion.
- Technical SEO foundation: we implemented proper H1/H2 structure, canonical tags, structured data markup, and optimized metadata across all pages. The site now has a solid technical foundation for future SEO growth.
- Mobile-first responsive design: every element was carefully optimized for mobile devices, ensuring a seamless experience across all screen sizes and improved mobile conversion rates.
- Content architecture optimization: we restructured the site to better highlight their dual expertise in performance marketing and creative services, with dedicated sections that speak directly to their ideal client personas.
The results
The redesigned Agence XPLR website now delivers:
- Enhanced brand perception: a professional, modern design that accurately reflects their position as a leading e-commerce marketing agency
- Improved lead generation: optimized user journeys and clear value propositions result in higher conversion rates from website visitors
- Strong social proof: prominent display of client testimonials and success stories builds trust and credibility with prospects
- Technical SEO readiness: a solid foundation for future organic growth with proper technical implementation
- Mobile excellence: seamless user experience across all devices, crucial for their mobile-first target audience
- Scalable architecture: a flexible Webflow structure that supports future growth and content updates
- bb-contents: we use our solutions to simplify the website, including Infinite Marquee, Youtube Grid and Video Embed, without any charges.
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This complete redesign positions Agence XPLR for continued growth in the competitive e-commerce marketing space, providing them with a digital presence that matches their expertise and converts visitors into clients.
What XPLR says
Discover our last Realisations
Redesigned websites, improved performance.
Is everything clear?
How are you different from other agencies?
Radical transparency: fixed prices displayed, no opaque quotes. What we announce is what you pay.
No offshoring: everything is done between Paris and Barcelona, in-house. No hidden outsourcing.
Your site belongs to you: clean code with Client-First, you can switch providers without rebuilding everything.
bb-contents included: 15+ pro web tools included free in all our packages.
Fast delivery: 2-4 weeks vs 2-3 months elsewhere. We move fast without sacrificing quality.
Real training: we make you autonomous. No technical dependency after delivery.In short: we build sites that drive business performance, not dormant storefronts.
How do I know if you're the right agency for us?
We are right for you if:
- You want a high-performing site, not just a pretty one
- You value transparency (fixed prices, no BS)
- You want to maintain control of your site after delivery
- You need a partner who understands your business challenges
- You appreciate short timelines (2-4 weeks) and clear processes
We are not right for you if:
- You're looking for the cheapest option possible
- You want to remain dependent on an agency long-term
The best way to know? Book a 30-minute call. We will honestly tell you whether we can help or not.
Is there a commitment period for the Growth offer?
No, there's no long-term commitment. The Growth offer works month-to-month. You can cancel anytime with 1 month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer aligns with our standards or values. This flexibility ensures a healthy and productive relationship on both sides.
Is there a limit to design iterations?
No, there's no limit. During the design validation phase (STEP 3), we iterate as much as necessary until the design perfectly meets your needs. What matters to us is that you're fully satisfied before we move to development. This phase is collaborative, and communication is essential.
Can I get my training funded?
Yes, all our training sessions are eligible for OPCO funding (Skills Development Organizations in France). We provide all the necessary documents for your funding request: training agreement, detailed program, and completion certificate. Most of our enterprise clients fund their training through their professional development budget.
Can I pay in installments?
Yes, we offer a 3-payment plan for Business and Expend packages:
- 50% at signing
- 30% midway through (design validation)
- 20% at delivery
For the Launch package, payment is made in one installment.
What is on-page SEO?
On-page SEO is the technical optimization of your website for search engines: title tags, meta descriptions, heading structure (H1, H2...), clean URLs, loading speed, schema markup, etc. We configure all of this from the start so Google can properly understand and rank your pages. You don't have to worry about it.
What is a CMS?
A CMS (Content Management System) is a tool that allows you to easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images; all from a simple interface. Think of it as having a dashboard to manage your site with full autonomy.
What platforms do you build websites on?
Can you help with website maintenance post-launch?
Yes. All our packages include support for 30-60 days after launch (depending on your package). After that, you can:
- Manage updates yourself: we train you to be fully autonomous
- Subscribe to Growth subscription: ongoing support and monthly iterations (starting at €2,900/month)
- Request occasional updates: we can handle specific changes on a project basis
We don't disappear after delivery. We're here when you need us.
Who will be working on my project?
Your project is managed by our in-house team based in France:
- Maxime: strategy, consulting, project management
- Roland: Webflow development, technical SEO
- Dedicated designer depending on the project
We never outsource abroad. Everything is done in-house to ensure quality and responsiveness. You have a direct contact person throughout the project.
How long does it typically take to build a website?
It depends on the package:
- Launch: 2 weeks;
- Business: 4 weeks;
- Expend: 4 weeks
These timelines assume you provide content and feedback within reasonable timeframes. We'll confirm the exact delivery date during the kickoff meeting based on your specific needs.
