XPLR
Agence XPLR offers specialized performance marketing expertise for e-commerce, helping brands maximize their growth across Meta Ads, Google Ads, and TikTok. To strengthen its digital presence and optimize lead generation, Agence XPLR partnered with BeBranded for a complete website redesign.
About the company
XPLR is a marketing agency based in Nantes, specializing in acquisition and digital advertising: Facebook/Instagram Ads, Google Ads, LinkedIn Ads, Pinterest Ads… Whether in B2B or B2C, today’s digital channels offer growth opportunities for companies of all sizes (SMBs, startups, large corporations…).
Industry
Services
Company size
10 - 49
Visit the website
https://www.agencexplr.com/
How Agence XPLR transformed their digital presence with a complete website redesign
Agence XPLR is a specialized e-commerce agency helping brands scale through performance marketing across Meta Ads, Google Ads, TikTok, Snapchat and Pinterest. With a team of 10 experts divided between performance marketing and creative services, they work with clients ranging from emerging brands like Lundi Malicieuse to major retailers including Orchestra, Finsbury, Le Slip Français and Le Petit Ballon.
The challenge
After migrating from WordPress to Webflow in 2024, Agence XPLR's website had a solid foundation but needed a complete transformation to better reflect their expertise and convert more leads. The existing site presented several critical issues:
- Misaligned brand identity: the dark, tech-heavy design didn't accurately represent their e-commerce marketing expertise
- Lack of social proof: missing client testimonials, case studies, and credibility indicators that are essential for agency trust-building
- Poor conversion optimization: complex contact forms and unclear user journeys were hindering lead generation
- Technical SEO gaps: missing H1 tags, canonical URLs, structured data, and other foundational SEO elements
- Mobile responsiveness issues: broken layouts and poor user experience on mobile devices
- Underutilized content: existing video content and client success stories weren't properly showcased
Our solution
We delivered a complete website redesign and development on Webflow, focusing on conversion optimization and brand alignment:
- Brand identity transformation: we shifted from the dark, tech-focused aesthetic to a clean, light design that better represents their e-commerce marketing expertise. The new visual identity emphasizes professionalism while maintaining approachability for their target audience of e-commerce founders and marketing directors.
- Social proof integration: we strategically placed client testimonials, video reviews, and logos throughout the site. A dedicated section showcases their impressive client roster and success stories, building immediate credibility with prospects.
- Conversion-optimized user journeys: we redesigned the contact process with clear, compelling CTAs and streamlined forms. The new structure guides visitors naturally from problem identification to solution discovery to conversion.
- Technical SEO foundation: we implemented proper H1/H2 structure, canonical tags, structured data markup, and optimized metadata across all pages. The site now has a solid technical foundation for future SEO growth.
- Mobile-first responsive design: every element was carefully optimized for mobile devices, ensuring a seamless experience across all screen sizes and improved mobile conversion rates.
- Content architecture optimization: we restructured the site to better highlight their dual expertise in performance marketing and creative services, with dedicated sections that speak directly to their ideal client personas.
The results
The redesigned Agence XPLR website now delivers:
- Enhanced brand perception: a professional, modern design that accurately reflects their position as a leading e-commerce marketing agency
- Improved lead generation: optimized user journeys and clear value propositions result in higher conversion rates from website visitors
- Strong social proof: prominent display of client testimonials and success stories builds trust and credibility with prospects
- Technical SEO readiness: a solid foundation for future organic growth with proper technical implementation
- Mobile excellence: seamless user experience across all devices, crucial for their mobile-first target audience
- Scalable architecture: a flexible Webflow structure that supports future growth and content updates
- bb-contents: we use our solutions to simplify the website, including Infinite Marquee, Youtube Grid and Video Embed, without any charges.
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This complete redesign positions Agence XPLR for continued growth in the competitive e-commerce marketing space, providing them with a digital presence that matches their expertise and converts visitors into clients.
"I had the pleasure of working with Roland and Maxime, and I highly recommend them.
What I particularly appreciated was their ability to quickly understand our market and our industry. From the very first draft, they delivered a mock-up that perfectly matched the initial brief. The adjustments were handled in an excellent spirit, always with positivity and efficiency. Once the mock-ups were approved, the website went live very quickly.
Thank you for your professionalism!"
Thomas J.
Founder
Discover our last Realisations
Redesigned websites, improved performance.
Is everything clear?
How long does it take to build a Webflow website?
It depends on the package you choose. Launch is delivered in 2 weeks, Business and Expend in 4 weeks. These timelines assume you provide your content (copy, images, logos) and feedback within reasonable timeframes. We confirm the exact delivery date during the kickoff meeting based on your specific needs.
Who will be working on my project?
Your project is handled by our in-house team based between Paris and Barcelona. Maxime manages strategy, consulting and project management. Roland handles Webflow development and technical SEO. A dedicated designer joins depending on the project. We never outsource abroad: everything is done in-house to ensure quality and responsiveness. You have a direct point of contact throughout the project.
Do you handle website maintenance after launch?
Yes. All our packages include 30 to 60 days of post-launch support, depending on the package. After that, you have three options: manage updates yourself (we train you to be fully autonomous), subscribe to our Growth package for continuous support with monthly iterations starting at €2,900/month, or request ad-hoc interventions billed per day. We don't disappear after delivery, we remain available whenever you need us.
What platforms do you build websites on?
We build exclusively on Webflow and Framer to create dynamic, customizable and high-performing websites. These two no-code platforms allow us to deliver robust and scalable solutions quickly, adapted to a wide range of needs. Webflow is recommended for sites with rich CMS and demanding SEO; Framer for more marketing-focused sites, design-driven with advanced animations. We advise honestly based on your project during the kickoff.
We build exclusively on Webflow or Framer to create dynamic, customizable and high-performing websites. These two no-code platforms allow us to deliver robust and scalable solutions quickly, adapted to a wide range of needs. Webflow is recommended for sites with rich CMS and demanding SEO; Framer for more marketing-focused sites, design-driven with advanced animations. We advise honestly based on your project during the kickoff.
What is a CMS?
A CMS (Content Management System) is a tool that lets you easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images, all from a simple interface. It's a dashboard that makes you 100% autonomous to manage your site after delivery.
What is on-page SEO?
On-page SEO refers to the technical optimization of your site for search engines. This includes title tags, meta descriptions, heading structure (H1, H2, H3), clean URLs, loading speed, schema.org markup, and many other elements. We configure all this from the start so Google properly understands and ranks your pages. You don't have to worry about it afterwards.
Can I pay in installments?
Yes. For Launch, payment is split in 2: 50% at project kickoff and 50% on delivery. For Business and Expend, payment is split in 3: a first part at kickoff, a second part at an intermediate milestone defined upfront (often mid-project, when mockups are validated), and the final part on delivery. For the Growth package, billing is monthly, in a single payment per month.
Is there a limit to design iterations?
No, there's no limit. During the design validation phase, we iterate as many times as needed until the mockups perfectly match your needs. What matters to us is that you're fully satisfied before moving to development. This phase is collaborative, and communication is essential.
Is there a commitment period for the Growth offer?
No long-term commitment. The Growth package works month-to-month, cancellable anytime with one month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer matches our standards or values. This flexibility guarantees a healthy and productive relationship on both sides.
How are you different from other agencies?
We have five key differences. First, radical transparency: fixed displayed prices, no opaque quotes. What we announce is what you pay. Second, zero offshoring: everything happens between Paris and Barcelona, in-house, with no hidden subcontracting. Third, your site truly belongs to you: clean code with Client First methodology, you can switch providers without rebuilding everything. Fourth, our bb-contents tools are included free with all packages (15+ professional web tools). Fifth, fast delivery: 2 to 4 weeks where others take 2 to 3 months. In short: we build websites that drive business performance, not dormant storefronts.
We have five key differences.
First, radical transparency: fixed displayed prices, no opaque quotes. What we announce is what you pay.
Second, zero offshoring: everything happens between Paris and Barcelona, in-house, with no hidden subcontracting.
Third, your site truly belongs to you: clean code with Client First methodology, you can switch providers without rebuilding everything.
Fourth, our bb-contents tools are included free with all packages (15+ professional web tools).
Fifth, fast delivery: 2 to 4 weeks where others take 2 to 3 months. In short: we build websites that drive business performance, not dormant storefronts.
How do I know if you're the right agency for us?
We're a good fit if you want a high-performing site, not just a pretty one, if you value transparency (fixed displayed prices, no unclear quotes), if you want to keep control of your site after delivery, if you're looking for a partner who understands your business challenges, and if you appreciate short timelines (2 to 4 weeks) with a clear process. We're not a good fit if you're looking for the cheapest option on the market or if you want to stay dependent on an agency long-term. The best way to find out? A 30-minute call: we'll honestly tell you if we can help.
Is the Growth package flexible?
Yes. The standard Growth package is €2,900/month for 4 dedicated days per month, but we can adapt it to your needs. Fewer days per month means a lower price. We define the scope together during the initial call. In all cases, billing is done in a single monthly payment, with no commitment.
You can always contact us
Because we love discussing your projects with you, don't hesitate to contact us- even if it's just to say hello!
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