XPLR

How Agence XPLR transformed their digital presence with a complete website redesign

Agence XPLR is a specialized e-commerce agency helping brands scale through performance marketing across Meta Ads, Google Ads, TikTok, Snapchat and Pinterest. With a team of 10 experts divided between performance marketing and creative services, they work with clients ranging from emerging brands like Lundi Malicieuse to major retailers including Orchestra, Finsbury, Le Slip Français and Le Petit Ballon.

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The challenge

After migrating from WordPress to Webflow in 2024, Agence XPLR's website had a solid foundation but needed a complete transformation to better reflect their expertise and convert more leads. The existing site presented several critical issues:

• Misaligned brand identity: the dark, tech-heavy design didn't accurately represent their e-commerce marketing expertise
• Lack of social proof: missing client testimonials, case studies, and credibility indicators that are essential for agency trust-building
• Poor conversion optimization: complex contact forms and unclear user journeys were hindering lead generation
• Technical SEO gaps: missing H1 tags, canonical URLs, structured data, and other foundational SEO elements
• Mobile responsiveness issues: broken layouts and poor user experience on mobile devices
• Underutilized content: existing video content and client success stories weren't properly showcased

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Our solution

We delivered a complete website redesign and development on Webflow, focusing on conversion optimization and brand alignment:

• Brand identity transformation: we shifted from the dark, tech-focused aesthetic to a clean, light design that better represents their e-commerce marketing expertise. The new visual identity emphasizes professionalism while maintaining approachability for their target audience of e-commerce founders and marketing directors.
• Social proof integration: we strategically placed client testimonials, video reviews, and logos throughout the site. A dedicated section showcases their impressive client roster and success stories, building immediate credibility with prospects.
• Conversion-optimized user journeys: we redesigned the contact process with clear, compelling CTAs and streamlined forms. The new structure guides visitors naturally from problem identification to solution discovery to conversion.
• Technical SEO foundation: we implemented proper H1/H2 structure, canonical tags, structured data markup, and optimized metadata across all pages. The site now has a solid technical foundation for future SEO growth.
• Mobile-first responsive design: every element was carefully optimized for mobile devices, ensuring a seamless experience across all screen sizes and improved mobile conversion rates.
• Content architecture optimization: we restructured the site to better highlight their dual expertise in performance marketing and creative services, with dedicated sections that speak directly to their ideal client personas.

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The results

The redesigned Agence XPLR website now delivers:

• Enhanced brand perception: a professional, modern design that accurately reflects their position as a leading e-commerce marketing agency
• Improved lead generation: optimized user journeys and clear value propositions result in higher conversion rates from website visitors
• Strong social proof: prominent display of client testimonials and success stories builds trust and credibility with prospects
• Technical SEO readiness: a solid foundation for future organic growth with proper technical implementation
• Mobile excellence: seamless user experience across all devices, crucial for their mobile-first target audience
• Scalable architecture: a flexible Webflow structure that supports future growth and content updates
• bb-contents: we use our solutions to simplify the website, including Infinite Marquee, Youtube Grid and Video Embed, without any charges.

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This complete redesign positions Agence XPLR for continued growth in the competitive e-commerce marketing space, providing them with a digital presence that matches their expertise and converts visitors into clients.