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XPLR
Agence XPLR offers specialized performance marketing expertise for e-commerce, helping brands maximize their growth across Meta Ads, Google Ads, and TikTok. To strengthen its digital presence and optimize lead generation, Agence XPLR partnered with BeBranded for a complete website redesign.
About the company
XPLR is a marketing agency based in Nantes, specializing in acquisition and digital advertising: Facebook/Instagram Ads, Google Ads, LinkedIn Ads, Pinterest Ads… Whether in B2B or B2C, today’s digital channels offer growth opportunities for companies of all sizes (SMBs, startups, large corporations…).
Industry
Services
Company size
10 - 49
Visit the website
https://www.agencexplr.com/Tools used
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How Agence XPLR transformed their digital presence with a complete website redesign
Agence XPLR is a specialized e-commerce agency helping brands scale through performance marketing across Meta Ads, Google Ads, TikTok, Snapchat and Pinterest. With a team of 10 experts divided between performance marketing and creative services, they work with clients ranging from emerging brands like Lundi Malicieuse to major retailers including Orchestra, Finsbury, Le Slip Français and Le Petit Ballon.
The challenge
After migrating from WordPress to Webflow in 2024, Agence XPLR's website had a solid foundation but needed a complete transformation to better reflect their expertise and convert more leads. The existing site presented several critical issues:
- Misaligned brand identity: the dark, tech-heavy design didn't accurately represent their e-commerce marketing expertise
- Lack of social proof: missing client testimonials, case studies, and credibility indicators that are essential for agency trust-building
- Poor conversion optimization: complex contact forms and unclear user journeys were hindering lead generation
- Technical SEO gaps: missing H1 tags, canonical URLs, structured data, and other foundational SEO elements
- Mobile responsiveness issues: broken layouts and poor user experience on mobile devices
- Underutilized content: existing video content and client success stories weren't properly showcased
Our solution
We delivered a complete website redesign and development on Webflow, focusing on conversion optimization and brand alignment:
- Brand identity transformation: we shifted from the dark, tech-focused aesthetic to a clean, light design that better represents their e-commerce marketing expertise. The new visual identity emphasizes professionalism while maintaining approachability for their target audience of e-commerce founders and marketing directors.
- Social proof integration: we strategically placed client testimonials, video reviews, and logos throughout the site. A dedicated section showcases their impressive client roster and success stories, building immediate credibility with prospects.
- Conversion-optimized user journeys: we redesigned the contact process with clear, compelling CTAs and streamlined forms. The new structure guides visitors naturally from problem identification to solution discovery to conversion.
- Technical SEO foundation: we implemented proper H1/H2 structure, canonical tags, structured data markup, and optimized metadata across all pages. The site now has a solid technical foundation for future SEO growth.
- Mobile-first responsive design: every element was carefully optimized for mobile devices, ensuring a seamless experience across all screen sizes and improved mobile conversion rates.
- Content architecture optimization: we restructured the site to better highlight their dual expertise in performance marketing and creative services, with dedicated sections that speak directly to their ideal client personas.
The results
The redesigned Agence XPLR website now delivers:
- Enhanced brand perception: a professional, modern design that accurately reflects their position as a leading e-commerce marketing agency
- Improved lead generation: optimized user journeys and clear value propositions result in higher conversion rates from website visitors
- Strong social proof: prominent display of client testimonials and success stories builds trust and credibility with prospects
- Technical SEO readiness: a solid foundation for future organic growth with proper technical implementation
- Mobile excellence: seamless user experience across all devices, crucial for their mobile-first target audience
- Scalable architecture: a flexible Webflow structure that supports future growth and content updates
- bb-contents: we use our solutions to simplify the website, including Infinite Marquee, Youtube Grid and Video Embed, without any charges.
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This complete redesign positions Agence XPLR for continued growth in the competitive e-commerce marketing space, providing them with a digital presence that matches their expertise and converts visitors into clients.
What XPLR says
I had the pleasure of working with Roland and Maxime, and I highly recommend them.
What I particularly appreciated was their ability to quickly understand our market and our industry. From the very first draft, they delivered a mock-up that perfectly matched the initial brief. The adjustments were handled in an excellent spirit, always with positivity and efficiency. Once the mock-ups were approved, the website went live very quickly.
Thank you for your professionalism!
Thomas J.
Founder
Services
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Discover our last Realisations
Redesigned websites, improved performance.
Is everything clear?
Does the scanner work for multilingual sites?
Yes, the scanner analyzes the version of the site you specify. If your site exists in multiple languages, we recommend scanning the English version to get a report in English, but the detected cookies will be identical regardless of language.
Can I scan a site that's not yet live?
The scanner needs a publicly accessible URL to analyze your site. If your site is in local development or password-protected, you won't be able to scan it. However, you can scan a staging subdomain if it's accessible online.
How much does compliance cost after the scan?
If your scan reveals compliance issues, you'll need a CMP to manage consents. FlowConsent offers transparent pricing: €0.00/month for 25,000 sessions (versus €30-45/month with Cookiebot, Axeptio, etc.). 10-minute installation, no Google Tag Manager required.
Does the scanner detect cookies from my CMS (WordPress, Shopify, etc.)?
Yes, our scanner detects all cookies on your site, whether they come from your CMS, plugins, themes, or integrated third-party services. You'll often discover that your site sets far more cookies than you thought.
What's the difference between this scanner and Cookiebot or Axeptio's?
Our scanner works exactly like those from Cookiebot or Axeptio: automatic cookie detection, categorization, compliance report. The difference? We don't lock you into a sales funnel. Our scanner is genuinely free with no strings attached, and if you decide to become compliant, FlowConsent costs €0.00/month for 25.000 sessions, versus €30-45/month for premium competitors.
My site uses Google Analytics, do I need a cookie banner?
Yes, absolutely. Google Analytics sets analytics cookies that collect personal data (IP address, browsing behavior). According to GDPR and data protection authority case law, you must obtain explicit consent from your visitors BEFORE setting these cookies. A consent banner is therefore mandatory.
What should I do after scanning my site?
Once your scan is complete, you'll receive a detailed report showing your compliance level. If non-essential cookies are detected without a consent banner, you'll need to install a CMP (Consent Management Platform) like FlowConsent. We'll guide you through the next steps with personalized recommendations.
What types of cookies does the scanner detect?
Our scanner detects all types of cookies: traditional HTTP cookies, LocalStorage, SessionStorage, IndexedDB, and even invisible trackers like tracking pixels. It also identifies third-party scripts (Google Analytics, Facebook Pixel, etc.) that collect data about your visitors.
How long does a cookie scan take?
On average, our scanner analyzes your site in 1-2 minutes. The time may vary slightly depending on your site's size and number of pages, but you'll always have your report in under 5 minutes.
Is the cookie scanner really free?
Yes, FlowConsent's cookie scanner is 100% free. You can scan your site as many times as you want without providing a credit card. We believe access to compliance information should never be behind a paywall.
Why should I scan my website's cookies?
GDPR requires website owners to obtain explicit consent from users before setting non-essential cookies. To comply, you first need to know which cookies are present on your site. A cookie audit is therefore the essential first step toward GDPR compliance.
What is a cookie scanner?
A cookie scanner (also called cookie checker or cookie auditor) is a tool that analyzes your website to identify all cookies and trackers installed on it. It categorizes these cookies (necessary, analytics, marketing) and shows their purpose, origin, and retention period.
Am I paying for features I'll never need?
FlowConsent offers a free plan at €0/month for small sites, and paid plans without useless "Enterprise" features (SSO, multi-workspace, advanced audit logs...). You pay for what you actually need, nothing more.
Does the solution actually handle Google Consent Mode v2 or is it just marketing?
FlowConsent natively integrates Google Consent Mode v2 and properly manages all 4 consent parameters (analytics_storage, ad_storage, ad_user_data, ad_personalization). No complicated manual configuration: it works out-of-the-box with GA4 and Google Ads.
Can I customize the design without touching code?
Yes, FlowConsent's visual editor lets you customize everything: colors, texts, buttons, position, animations... Without writing a single line of code. If you want to go further, custom CSS is also possible.
How fast does customer support respond when I have a problem?
Support is included in all plans with FlowConsent, no hidden fees. You talk to a human, not a chatbot. Average response time: a few hours max. With many competitors, "real" support costs an extra €200/month.
Will I waste a day configuring GTM, or is it plug & play?
FlowConsent installs in 10 minutes flat: you copy a script into your <head>, customize your banner via the visual editor, and you're done. No complex GTM configuration, no endless debugging. With some competitors, expect 60 to 90 minutes of technical setup.
Will pricing explode if my traffic increases?
With FlowConsent, pricing is based on sessions, not pageviews. If your visitors view 10 pages per visit, you only pay for one session. With competitors who charge per pageview, you'll pay 10× more for the same traffic. Our model: predictable and transparent.
Can I customize my banner?
Absolutely. You can customize everything: colors, fonts, sizes, text, buttons, layout. Your banner can perfectly match your brand identity and design system.
Do you provide documentation?
Yes, a complete documentation is available, guiding you step by step through setup and integration. Developers will also find detailed technical sections for full control and customization.
Are you certified (IAB, Google, etc.)?
Not yet officially, but we’re undergoing the IAB TCF 2.2 certification process and preparing the others. Our platform already follows all GDPR compliance requirements.
Do you offer A/B testing?
Not yet, but it’s in development. A/B testing will soon be available to help you improve consent rates and banner performance.
Can I have multiple members in a workspace?
Yes, absolutely. You can invite multiple team members to collaborate within a single workspace.
Perfect for agencies: you can share client banners, duplicate or transfer configurations easily.
How does installation work?
Installation is extremely simple:
- Create an account.
- Pick your plan.
- Create and customize your banner.
- Copy the script to your website, that’s it.
On the free version, some additional setup through Cloudflare is required.
On the paid plans, everything is handled automatically: cookie consent syncs directly with Google Tag Manager and analytics are tracked natively.
What’s the difference between the free and pro versions?
The free version covers everything most websites need: reliable, compliant, and easy to use.
The Pro and Enterprise plans are designed for more advanced needs:
- Detailed analytics
- Priority support
- Unlimited languages
- And above all, direct hosting on our servers, meaning no Cloudflare setup required and an even simpler experience.
Are your data stored in Europe?
Yes. On the paid plan, all data are hosted exclusively on European servers, fully GDPR compliant. On the free version, data are processed through Cloudflare, which can also host on EU servers; making it completely GDPR-compliant. In both cases, no data ever leave the EU.
How are you different from other agencies?
Radical transparency: fixed prices displayed, no opaque quotes. What we announce is what you pay.
No offshoring: everything is done between Paris and Barcelona, in-house. No hidden outsourcing.
Your site belongs to you: clean code with Client-First, you can switch providers without rebuilding everything.
bb-contents included: 15+ pro web tools included free in all our packages.
Fast delivery: 2-4 weeks vs 2-3 months elsewhere. We move fast without sacrificing quality.
Real training: we make you autonomous. No technical dependency after delivery. In short: we build sites that drive business performance, not dormant storefronts.
Radical transparency: fixed prices displayed, no opaque quotes. What we announce is what you pay.
No offshoring: everything is done between Paris and Barcelona, in-house. No hidden outsourcing.
Your site belongs to you: clean code with Client-First, you can switch providers without rebuilding everything.
bb-contents included: 15+ pro web tools included free in all our packages.
Fast delivery: 2-4 weeks vs 2-3 months elsewhere. We move fast without sacrificing quality.
Real training: we make you autonomous. No technical dependency after delivery.
In short: we build sites that drive business performance, not dormant storefronts.
How do I know if you're the right agency for us?
We are right for you if:
- You want a high-performing site, not just a pretty one
- You value transparency (fixed prices, no BS)
- You want to maintain control of your site after delivery
- You need a partner who understands your business challenges
- You appreciate short timelines (2-4 weeks) and clear processes We are not right for you if:
- You're looking for the cheapest option possible
- You want to remain dependent on an agency long-term The best way to know? Book a 30-minute call. We will honestly tell you whether we can help or not.
We are right for you if:
- You want a high-performing site, not just a pretty one
- You value transparency (fixed prices, no BS)
- You want to maintain control of your site after delivery
- You need a partner who understands your business challenges
- You appreciate short timelines (2-4 weeks) and clear processes
We are not right for you if:
- You're looking for the cheapest option possible
- You want to remain dependent on an agency long-term
The best way to know? Book a 30-minute call. We will honestly tell you whether we can help or not.
Is there a commitment period for the Growth offer?
No, there's no long-term commitment. The Growth offer works month-to-month. You can cancel anytime with 1 month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer aligns with our standards or values. This flexibility ensures a healthy and productive relationship on both sides.
No, there's no long-term commitment. The Growth offer works month-to-month. You can cancel anytime with 1 month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer aligns with our standards or values. This flexibility ensures a healthy and productive relationship on both sides.
Is there a limit to design iterations?
No, there's no limit. During the design validation phase (STEP 3), we iterate as much as necessary until the design perfectly meets your needs. What matters to us is that you're fully satisfied before we move to development. This phase is collaborative, and communication is essential.
No, there's no limit. During the design validation phase (STEP 3), we iterate as much as necessary until the design perfectly meets your needs. What matters to us is that you're fully satisfied before we move to development. This phase is collaborative, and communication is essential.
Can I pay in installments?
Yes, we offer a 3-payment plan for Business and Expend packages:
- 50% at signing
- 30% midway through (design validation)
- 20% at delivery For the Launch package, payment is made in one installment.
Yes, we offer a 3-payment plan for Business and Expend packages:
- 50% at signing
- 30% midway through (design validation)
- 20% at delivery
For the Launch package, payment is made in one installment.
What is on-page SEO?
On-page SEO is the technical optimization of your website for search engines: title tags, meta descriptions, heading structure (H1, H2...), clean URLs, loading speed, schema markup, etc. We configure all of this from the start so Google can properly understand and rank your pages. You don't have to worry about it.
On-page SEO is the technical optimization of your website for search engines: title tags, meta descriptions, heading structure (H1, H2...), clean URLs, loading speed, schema markup, etc. We configure all of this from the start so Google can properly understand and rank your pages. You don't have to worry about it.
What is a CMS?
A CMS (Content Management System) is a tool that allows you to easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images; all from a simple interface. Think of it as having a dashboard to manage your site with full autonomy.
A CMS (Content Management System) is a tool that allows you to easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images; all from a simple interface. Think of it as having a dashboard to manage your site with full autonomy.
What platforms do you build websites on?
To create your new no-code website, we use Webflow or Framer software to create dynamic, customisable and effective websites. This approach enables us to quickly deliver robust, adaptable solutions that meet a wide range of requirements.
Can you help with website maintenance post-launch?
Yes. All our packages include support for 30-60 days after launch (depending on your package). After that, you can:
- Manage updates yourself: we train you to be fully autonomous
- Subscribe to Growth subscription: ongoing support and monthly iterations (starting at €2,900/month)
- Request occasional updates: we can handle specific changes on a project basisWe don't disappear after delivery. We're here when you need us.
Yes. All our packages include support for 30-60 days after launch (depending on your package). After that, you can:
- Manage updates yourself: we train you to be fully autonomous
- Subscribe to Growth subscription: ongoing support and monthly iterations (starting at €2,900/month)
- Request occasional updates: we can handle specific changes on a project basis
We don't disappear after delivery. We're here when you need us.
Who will be working on my project?
Your project is managed by our in-house team based in France: Maxime: strategy, consulting, project management; Roland: Webflow development, technical SEO; Dedicated designer depending on the project We never outsource abroad. Everything is done in-house to ensure quality and responsiveness. You have a direct contact person throughout the project.
Your project is managed by our in-house team based in France:
- Maxime: strategy, consulting, project management
- Roland: Webflow development, technical SEO
- Dedicated designer depending on the project
We never outsource abroad. Everything is done in-house to ensure quality and responsiveness. You have a direct contact person throughout the project.
How long does it typically take to build a website?
It depends on the package: Launch: 2 weeks; Business: 4 weeks; Expend: 4 weeks These timelines assume you provide content and feedback within reasonable timeframes. We'll confirm the exact delivery date during the kickoff meeting based on your specific needs.
It depends on the package:
- Launch: 2 weeks;
- Business: 4 weeks;
- Expend: 4 weeks
These timelines assume you provide content and feedback within reasonable timeframes. We'll confirm the exact delivery date during the kickoff meeting based on your specific needs.
You can always contact us to find out more
Because we love discussing your projects with you, don't hesitate to contact us- even if it's just to say hello!
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