Internal linking

What is internal linking?

Internal linking means creating hyperlinks from one page of your website to another page on the same domain. Unlike backlinks (which come from other sites), internal links are entirely under your control. They help visitors move between related content and help search engines discover, understand and rank your pages.

Why internal linking matters for SEO

• Crawling & discovery: links let search engines find new pages and reach deep content.
• Authority distribution: internal links pass ranking signals ("link equity") from strong pages to the ones you want to boost.
• Topical relevance: linking related pages with descriptive anchor text signals what each page is about.
• User experience: relevant links keep visitors engaged and reduce bounce.

Internal linking best practices

• Use descriptive anchor text (not "click here").
• Link from high-authority pages to important target pages.
• Build topic clusters: a pillar page linked to and from its supporting articles.
• Keep important pages within a few clicks of the homepage.
• Fix broken links and avoid orphan pages (pages with no internal links).

Internal links vs backlinks

Backlinks come from external websites and are hard to control; internal links are yours to design. Both pass authority, but internal linking is the cheapest, fastest lever to improve how your existing content ranks.

Internal linking at BeBranded

Our glossary, tools and service pages are deliberately cross-linked by theme (pillar) so authority flows through the whole site, the same structure we build for clients. See our SEO & GEO service.