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AI visibility (GEO): the complete guide.

Seven chapters to get your site cited by ChatGPT, Perplexity, Claude and Gemini. Start here.
Roland, Co-founder
Guide · 7 chapters · Updated Oct 2026
AI visibility (GEO): the complete guide

The essentials · 30-second read

GEO is the work of becoming one of the sources AI engines quote in their answers. This guide gives the method in seven chapters.

  • GEO builds on SEO: it does not replace it.
  • Start with the audit (chapter 2) and the technical base (chapter 3).
  • Then rework the content so AI engines can quote it, and measure.

Summarize this guide with AI

ChatGPTPerplexityClaudeGeminiGrok

Search is no longer only a list of links. More and more buyers ask ChatGPT, Perplexity, Claude or Gemini, and get one answer that cites a handful of sources. Generative engine optimization (GEO) is the work of becoming one of those sources.

This guide brings together our articles on the subject, in the order we apply them on client sites: understand what changes, measure where you stand, fix the technical base, rework the content, then decide whether to do it yourself or with an agency.

01

The 7 chapters

Chapter 1

GEO vs SEO: what’s the difference in 2026

Where the two disciplines overlap, and where they don’t.

Read

Chapter 2

AI visibility audit: the first key step in AI SEO

Measure where you stand in AI answers before you change anything.

Read

Chapter 3

AI-friendly technical SEO

Speed, crawlability for Bing and Common Crawl, structured data.

Read

Chapter 4

llms.txt: the file that helps AI read your site

What to put in it and how to add it to a Webflow site.

Read

Chapter 5

Optimizing content for AI

How to write pages that AI engines quote.

Read

Chapter 6

Mastering generative engine optimization (GEO)

The full method, from strategy to measurement.

Read

Chapter 7

The best GEO agencies in France in 2026

How to choose, and what to ask before you sign.

Read

02

Where to start

If you only have an hour, read chapters 2 and 3: the audit tells you where you stand, and the technical base is what most sites are missing. The rest builds on them.

If you would rather have it done for you, our SEO & GEO team runs the audit and the fixes on Webflow, Framer and custom sites.

Sources

  1. 1. Google Search Central: AI features and your website · developers.google.com/search
  2. 2. Common Crawl · commoncrawl.org
  3. 3. Schema.org vocabulary · schema.org
  4. 4. llms.txt proposal · llmstxt.org
  5. 5. Bing Webmaster Tools · bing.com/webmasters

FAQ

Questions about GEO.

Another question?

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What is generative engine optimization (GEO)?
GEO is the work of making your site a source that AI engines such as ChatGPT, Perplexity, Claude and Gemini quote in their answers. It builds on SEO: a fast, well-structured site with clear content, plus the signals AI engines rely on.
Does GEO replace SEO?
No. GEO builds on SEO, it does not replace it. Where SEO aims to rank a page in a list, GEO aims to turn your content into a source quoted inside an answer, and clear, factual, well-structured content serves both. That is why we handle the two together, right from the audit.
How do I know if AI engines cite my site?
We track your brand's presence and citations in ChatGPT, Perplexity and AI Overviews across a set of questions representative of your business: whether you are cited, how you are described and against which competitors. These indicators sit in the reporting, alongside positions and organic traffic.
How long before results show?
Search is a long game, and the first signals usually appear between three and six months depending on the competition and the site's starting point. Some technical fixes or on-page optimisations can show quicker effects. We prefer to set a realistic timeline rather than promise results overnight.
Can GEO be done on Webflow?
Yes. Webflow gives clean, lightweight code, fast hosting and native SEO features (meta tags, automatic sitemap, 301 redirects, schema markup, multilingual hreflang), which are the foundations GEO builds on. The rest is content: structured for extraction, answering real questions precisely and consistent across the web.
Do I need an agency for GEO?
Not necessarily. There is no button and no slot to buy: being cited comes from structuring content for extraction, answering real questions precisely and strengthening brand authority. An agency helps when you lack the time or want it measured: we track citations across a set of questions and tie each action to a measurable result.

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What happens next

  1. 1A 30-minute callWe listen to your goals, your constraints and your context.
  2. 2A clear scopeWe map what is worth doing first, and what it takes.
  3. 3A costed proposalYou decide, with no commitment and no sales pitch.