Result
+30%
organic traffic in six months
Crealo: Webflow website redesign
Discover how BeBranded redesigned Crealo's Webflow website to boost performance and visibility for this SaaS helping publishers manage rights and royalties.
Key figure
13
Brand new pages
Key figure
x2
Organic traffic
Key figure
#1
on "salon du livre 2026"
01
How Crealo modernized its online presence with a high-performance Webflow redesign
Crealo is a company specializing in copyright management, offering an innovative SaaS solution for publishing houses. Their platform automates the management of royalties, contracts, and digital rights, simplifying historically complex processes for publishers.
In 2021, Roland had already worked on Crealo's first site, before BeBranded. That initial website was a crucial step in their growth, establishing their online presence and structuring their digital communication.
However, after several years of evolution, new challenges emerged:
- An outdated structure: as Crealo grew, their initial website no longer met their evolving content and UX needs.
- Lack of optimization: built in 2021, the site did not align with today’s expectations in terms of performance, SEO, and conversion rates.
- A need for a modernized design: Crealo’s brand identity had evolved, requiring a refreshed look that matched their 2025 positioning.
- A Webflow architecture to rethink: the original site lacked modularity, making updates difficult. A more scalable structure was needed to support future growth.
Faced with these challenges, Crealo once again trusted BeBranded for a full-scale website redesign.
02
The challenge
Modernizing Crealo’s brand image
The website needed to reflect a mature SaaS company with a strong identity and a seamless user experience.
Enhancing performance and SEO optimization
The site structure had to be refined for improved natural search visibility and faster load times while integrating advanced analytics to track performance.
Rethinking user experience and navigation
The previous site did not effectively highlight Crealo’s core features or guide visitors toward key actions like scheduling a demo or making contact.
Making site management easier for Crealo
Content updates needed to be simpler, with an optimized CMS for efficient content management.
03
Our solution
To address these challenges, we completely overhauled Crealo’s website using Webflow, focusing on four key areas:
A full redesign with an optimized webflow architecture
We completely rebuilt the website, adopting a more modular and scalable structure to make future updates easier for Crealo’s team (with Client-First).
We developed six key pages:
- Home, a strong, engaging homepage that clearly communicates Crealo’s value proposition.
- Industry (CMS): a dynamic section showcasing different use cases for the solution.
- Feature (CMS): a dedicated page detailing key functionalities with an interactive design.
- Contact (Book a Demo): a streamlined form to maximize conversions.
- Testimonials: a space highlighting client feedback and case studies.
- Blog: a content hub to reinforce Crealo’s authority and boost SEO.
A seamless user experience with high performance
- Responsive design, a fully adaptive interface optimized for mobile, tablet, and desktop.
- Strategic CTAs: thoughtfully placed buttons to maximize engagement and conversion.
- Optimized load times: efficient resource management and clean code ensure fast performance.
Strengthened SEO and analytics
- Technical SEO improvements, restructured metadata, optimized internal linking, and better keyword targeting.
- Advanced analytics tools - like Mixpanel and Google Analytics
Simplified content management for Crealo
- Revamped CMS, dynamic pages (industries, features, blog) are fully manageable, allowing Crealo to update content easily.
- GDPR banner: an Axeptio consent banner ensures full compliance with data protection regulations.
- Legal pages added: including terms of service, privacy policy, and cookie management.
The organization went well. It was really cool to see that, and even when there were emergencies or things that needed to be dealt with fairly quickly, you were always there to act, and there was a real drive to get things done, no matter how long it took.
Mohammed B.
CEO @ Crealo, Crealo
04
The results
A more impactful, high-performance website
Thanks to this new integration, Crealo now has a modern, clear, and conversion-focused website.
Stronger SEO and enhanced performance tracking
With integrated analytics tools and an optimized structure, the site is well-positioned for improved Google visibility.
A smooth and intuitive user experience
Visitors can quickly find key information and are naturally guided toward essential actions (booking a demo, getting in touch).
Concrete results, one year after the redesign
One year after launch, the numbers confirm the redesign. Organic traffic roughly doubled (from around 200 to around 450 visits per month, source Ahrefs). More importantly, Crealo went from 1 to 15 keywords ranking in Google's top 3. The site now ranks #1 in France for "liste des salons du livre 2026", and in the top 3 for "salon du livre 2026", "salon littéraire 2026" and "festival du livre 2026", high-demand queries that drive thousands of qualified non-brand visits.
An ongoing collaboration
Today the site is managed in-house by the Crealo team. Apolline, their marketing director, evolves it autonomously, and we stay by her side to design and integrate every new feature. A smooth partnership, serving their growth.
05
From SEO to GEO: six months of tests, with BeBranded in support
With 45% of its inbound leads coming from SEO, Crealo could not ignore AI assistants. When prospects in demos started saying they had found Crealo on ChatGPT, Apolline Perivier, Crealo's marketing manager, launched a six-month GEO strategy. She presented the results at The Shift, the event BeBranded co-organises.
The content and the actions are the work of the Crealo team. BeBranded's role was to give Apolline all the SEO and GEO data she needed to decide what to publish, to take care of everything technical on the site, and to advise her on what to improve for SEO and GEO, so the site keeps working for Crealo in the long run.
What changed after six months
- +80% traffic from AI assistants, 63% of it from ChatGPT, with Claude's share growing (a publisher booked a demo through Claude).
- 75% of the demos booked on the site go through, and several clients have signed.
- 3rd position on "royalty management software" thanks to a neutral comparison article, a position the home page never reached, and the article is cited by AI assistants.
- A wrong price corrected: Claude quoted €20 a month by mixing Crealo up with another software; detailed offer pages fixed the answer.
- A simple article on Canadian book fairs became one of the pages AI assistants pick up most.
Apolline details the six actions, what worked and what did not, in her talk below.
5/5 on Google · 4.6/5 on La Fabrique du Net
What our clients say.
Thomas J.
CEO, XPLR
“From the very first draft, they delivered a mock-up that perfectly matched the initial brief. Once approved, the website went live very quickly.”
Result
More qualified leads
Paul M.
CEO, Coudac
“Roland and his team have been incredibly efficient in helping us to quickly and easily develop our website. A reliable partner.”
Result
100% autonomous case studies
Mohammed B.
CEO, Crealo
“Even when there were emergencies to deal with quickly, you were always there to act, with a real drive to get things done.”
Result
+282% Google clicks
Hugo M.
CEO, Boud’bOis
“Very happy with Maxime and Roland’s work. They went well beyond what we asked of them. Sharp, highly skilled and friendly too. I recommend them without any hesitation!”
Result
+1498% visitors in one year
Valentine F.
Marketing, Qolaig
“Roland and Maxime were superb on the restructuring of our website. They answer quickly and keep supporting us even after the site was delivered. Very efficient, and always with good advice. I recommend them!”
Result
Website restructuring
Alexis C.
Head of Growth, Elmut
“I recommend Roland and Maxime without hesitation. They understood our needs with real kindness, and their advice is always accurate and relevant. Their smooth, efficient way of working makes every collaboration a pleasure.”
Result
Landing pages for ad campaigns
Apolline P.
Marketing, Crealo
“Without hesitation the best Webflow agency in Paris. We’ve worked with Roland and Maxime on the Crealo site for over a year and we’re delighted. The team is very responsive and always has ideas to improve our design. We see it in our traffic, which grows every month.”
Result
Traffic up every month
Adrien V.
CEO, Techlivery
“High-quality work and very efficient collaborations! Webflow know-how we really appreciate.”
Result
Webflow website
Mahel F.
Business owner · Google review
“Better than I imagined. I’m really happy I chose them to design my company’s website. They were great, on the design as much as on SEO and GEO tips. Highly responsive, professional and passionate. Thanks again!”
Result
Website, SEO & GEO
Léa & Simon
Founders, Foxtrotteurs
“Roland was super responsive and accommodating, and did exactly what we asked: cookie consent on our site and an updated privacy policy. A pleasure to work with, and we’ll definitely call on him again!”
Result
Cookie consent & privacy policy
Laure D.
CEO, La Pépite
“Roland ran a workshop with me on building landing pages! He brought real value to the participants and gave them concrete advice. His feedback during the workshop was precious. See you soon!”
Result
Landing page workshop
VanLuc N.
CEO, Vanluc
“A great interactive experience on a difficult subject. Patience and understanding from BeBranded, thank you. I recommend these talented young guys.”
Result
La Fabrique du Net
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