Result
+30%
organic traffic in six months
Nudge: an AI sales agent, built from scratch
How BeBranded co-founded and built Nudge, an AI agent that answers B2B website visitors, books meetings and briefs sales teams, with its product and its website.
AI agents
4
answer, follow up, detect and brief, in a single thread
Visitors who leave
97%
of B2B website visitors leave without contacting anyone: the problem Nudge tackles
CRM
HubSpot
native integration: contacts, conversations and meetings written automatically
01
Why we built Nudge
On a B2B software website, barely 2.5 visitors out of 100 fill in a form or book a demo. The others leave with the question they came to ask. We saw it on our clients' sites month after month: the traffic was there, the conversations were not.
Nudge started from a simple idea: put an agent on the website that answers like a good salesperson would, right when the visitor is reading, and that hands the sales team a lead they can actually use.
02
A product co-founded with Virgil Caffier
Nudge is a company of its own, co-founded by Virgil Caffier, Roland Vekemans and Maxime Konzelmann. Virgil brings the sales side; at BeBranded, we designed and built the product, the agents and the website. It is the kind of project we like most: going from a business problem to software that runs in production.
03
What we built
- Four agents in one thread. One answers visitors, one follows up, one detects intent and one briefs the closers before the call.
- Answers from the company's own content. Nudge learns from the website and documents, and each answer cites the page it comes from. If it does not know, it says so instead of making things up.
- Context on the visitor. It crosses the visitor's company with the pages they viewed, and adapts its answer.
- Meetings without a form. The meeting is booked inside the conversation, and contacts, conversations and meetings land directly in HubSpot.
- A dashboard of the pipeline it recovers. Estimated and signed pipeline, agent by agent and closer by closer, with the questions visitors actually ask.
04
The website, answered by Nudge itself
We also designed and built asknudge.ai, in English and French. On the homepage, the search bar is not a demo video: it is the Nudge agent answering visitors' questions about Nudge. It works with the tools sales teams already use: HubSpot, WordPress, Webflow, Framer, Shopify and Google Tag Manager.
05
Where it stands
Nudge is in beta, with a three-day free trial. For us, it is also a lab: what we learn building AI agents for Nudge feeds the automation and AI projects we run for our clients.
5/5 on Google · 4.6/5 on La Fabrique du Net
What our clients say.
Thomas J.
CEO, XPLR
“From the very first draft, they delivered a mock-up that perfectly matched the initial brief. Once approved, the website went live very quickly.”
Result
More qualified leads
Paul M.
CEO, Coudac
“Roland and his team have been incredibly efficient in helping us to quickly and easily develop our website. A reliable partner.”
Result
100% autonomous case studies
Mohammed B.
CEO, Crealo
“Even when there were emergencies to deal with quickly, you were always there to act, with a real drive to get things done.”
Result
+282% Google clicks
Hugo M.
CEO, Boud’bOis
“Very happy with Maxime and Roland’s work. They went well beyond what we asked of them. Sharp, highly skilled and friendly too. I recommend them without any hesitation!”
Result
+1498% visitors in one year
Valentine F.
Marketing, Qolaig
“Roland and Maxime were superb on the restructuring of our website. They answer quickly and keep supporting us even after the site was delivered. Very efficient, and always with good advice. I recommend them!”
Result
Website restructuring
Alexis C.
Head of Growth, Elmut
“I recommend Roland and Maxime without hesitation. They understood our needs with real kindness, and their advice is always accurate and relevant. Their smooth, efficient way of working makes every collaboration a pleasure.”
Result
Landing pages for ad campaigns
Apolline P.
Marketing, Crealo
“Without hesitation the best Webflow agency in Paris. We’ve worked with Roland and Maxime on the Crealo site for over a year and we’re delighted. The team is very responsive and always has ideas to improve our design. We see it in our traffic, which grows every month.”
Result
Traffic up every month
Adrien V.
CEO, Techlivery
“High-quality work and very efficient collaborations! Webflow know-how we really appreciate.”
Result
Webflow website
Mahel F.
Business owner · Google review
“Better than I imagined. I’m really happy I chose them to design my company’s website. They were great, on the design as much as on SEO and GEO tips. Highly responsive, professional and passionate. Thanks again!”
Result
Website, SEO & GEO
Léa & Simon
Founders, Foxtrotteurs
“Roland was super responsive and accommodating, and did exactly what we asked: cookie consent on our site and an updated privacy policy. A pleasure to work with, and we’ll definitely call on him again!”
Result
Cookie consent & privacy policy
Laure D.
CEO, La Pépite
“Roland ran a workshop with me on building landing pages! He brought real value to the participants and gave them concrete advice. His feedback during the workshop was precious. See you soon!”
Result
Landing page workshop
VanLuc N.
CEO, Vanluc
“A great interactive experience on a difficult subject. Patience and understanding from BeBranded, thank you. I recommend these talented young guys.”
Result
La Fabrique du Net
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Tell us what you want to build.
Thirty minutes with the people who will work on your project. You leave with a clear view of the scope, the timeline and the next steps.
What happens next
- 1A 30-minute callWe listen to your goals, your constraints and your context.
- 2A clear scopeWe map what is worth doing first, and what it takes.
- 3A costed proposalYou decide, with no commitment and no sales pitch.