Foxtrotteurs
How Foxtrotteurs optimized its website to improve user experience and SEO performance
The Foxtrotteurs website required a series of modifications to improve navigation, user experience, and online visibility. The main objectives were to ensure proper cookie management, improve design, and strengthen the integration of analytics and tracking tools.
Our solution
Cookie management and security
To meet RGPD obligations and ensure the smooth operation of analytics and advertising scripts, we have integrated a cookie manager via Finsweet. In parallel, integrations with Google Tag Manager and CloudFlare have been implemented to strengthen security and script management, enabling more precise analysis of user behavior.
Optimized design and technical performance
The site's design has been rethought to increase user engagement and make navigation between pages more fluid. We also worked on reducing the weight of images by converting them to .webp format, which accelerated loading times. In addition, the privacy policy has been updated to reflect these new features and ensure regulatory compliance.
SEO and site structure
SEO optimization was a key priority. We added rich snippets to improve Foxtrotteurs' visibility in search engine results. Canonical links were integrated to avoid duplicate content, and H1 tag hierarchies were reviewed on all pages to ensure a logical and optimized structure. We have also resolved the problems of unindexed pages reported on Google Search Console.
Enhanced user experience
To make the user experience more pleasant and interactive, we deployed clear CTAs to encourage newsletter sign-ups. Like buttons have been added to article pages, with automation managed via Make. In addition, we integrated social sharing buttons at the end of articles to facilitate content sharing on social networks. The menu and navigation bar have been redesigned to simplify site exploration, and we've created a CMS 'Continent' section, offering pages by continent with a search bar and filtering options by country. Finally, we ensured that old URLs were redirected to the new ones, preserving existing SEO.
Interaction analysis and tracking
For precise tracking of user engagement, we set up triggers on Google Tag Manager. This enabled us to track key interactions such as clicks on social network buttons, for example, while respecting users' cookie preferences. All these optimizations were supported by a responsive design, guaranteeing fluid navigation on all devices, from smartphones to large screens.
The results
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Thanks to these improvements, Foxtrotteurs has seen a marked increase in organic traffic and user engagement. The number of new users climbed by 65% between June and August 2024, with a notable spike in monthly visitors thanks to combined SEO and design efforts. Key pages saw a steady increase in clicks, as shown by Search Console results, with better overall performance and search engine positioning.
By working on several technical and visual aspects of the site, we helped Foxtrotteurs transform its website into a more efficient, attractive and easy-to-use platform. These efforts not only improved online visibility, but also increased user engagement, paving the way for new opportunities for Foxtrotteurs.
What Foxtrotteurs says
Discover our last Realisations
Redesigned websites, improved performance.
Is everything clear?
Am I paying for features I'll never need?
Does the solution actually handle Google Consent Mode v2 or is it just marketing?
Can I customize the design without touching code?
How fast does customer support respond when I have a problem?
Will I waste a day configuring GTM, or is it plug & play?
Will pricing explode if my traffic increases?
Can I customize my banner?
Do you provide documentation?
Are you certified (IAB, Google, etc.)?
Do you offer A/B testing?
Can I have multiple members in a workspace?
How does installation work?
Installation is extremely simple:
- Create an account.
- Pick your plan.
- Create and customize your banner.
- Copy the script to your website, that’s it.
On the free version, some additional setup through Cloudflare is required.
On the paid plans, everything is handled automatically: cookie consent syncs directly with Google Tag Manager and analytics are tracked natively.
What’s the difference between the free and pro versions?
The free version covers everything most websites need: reliable, compliant, and easy to use.
The Pro and Enterprise plans are designed for more advanced needs:
- Detailed analytics
- Priority support
- Unlimited languages
- And above all, direct hosting on our servers, meaning no Cloudflare setup required and an even simpler experience.
Are your data stored in Europe?
How are you different from other agencies?
Radical transparency: fixed prices displayed, no opaque quotes. What we announce is what you pay.
No offshoring: everything is done between Paris and Barcelona, in-house. No hidden outsourcing.
Your site belongs to you: clean code with Client-First, you can switch providers without rebuilding everything.
bb-contents included: 15+ pro web tools included free in all our packages.
Fast delivery: 2-4 weeks vs 2-3 months elsewhere. We move fast without sacrificing quality.
Real training: we make you autonomous. No technical dependency after delivery.
In short: we build sites that drive business performance, not dormant storefronts.
How do I know if you're the right agency for us?
We are right for you if:
- You want a high-performing site, not just a pretty one
- You value transparency (fixed prices, no BS)
- You want to maintain control of your site after delivery
- You need a partner who understands your business challenges
- You appreciate short timelines (2-4 weeks) and clear processes
We are not right for you if:
- You're looking for the cheapest option possible
- You want to remain dependent on an agency long-term
The best way to know? Book a 30-minute call. We will honestly tell you whether we can help or not.
Is there a commitment period for the Growth offer?
No, there's no long-term commitment. The Growth offer works month-to-month. You can cancel anytime with 1 month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer aligns with our standards or values. This flexibility ensures a healthy and productive relationship on both sides.
Is there a limit to design iterations?
No, there's no limit. During the design validation phase (STEP 3), we iterate as much as necessary until the design perfectly meets your needs. What matters to us is that you're fully satisfied before we move to development. This phase is collaborative, and communication is essential.
Can I pay in installments?
Yes, we offer a 3-payment plan for Business and Expend packages:
- 50% at signing
- 30% midway through (design validation)
- 20% at delivery
For the Launch package, payment is made in one installment.
What is on-page SEO?
On-page SEO is the technical optimization of your website for search engines: title tags, meta descriptions, heading structure (H1, H2...), clean URLs, loading speed, schema markup, etc. We configure all of this from the start so Google can properly understand and rank your pages. You don't have to worry about it.
What is a CMS?
A CMS (Content Management System) is a tool that allows you to easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images; all from a simple interface. Think of it as having a dashboard to manage your site with full autonomy.
What platforms do you build websites on?
Can you help with website maintenance post-launch?
Yes. All our packages include support for 30-60 days after launch (depending on your package). After that, you can:
- Manage updates yourself: we train you to be fully autonomous
- Subscribe to Growth subscription: ongoing support and monthly iterations (starting at €2,900/month)
- Request occasional updates: we can handle specific changes on a project basis
We don't disappear after delivery. We're here when you need us.
Who will be working on my project?
Your project is managed by our in-house team based in France:
- Maxime: strategy, consulting, project management
- Roland: Webflow development, technical SEO
- Dedicated designer depending on the project
We never outsource abroad. Everything is done in-house to ensure quality and responsiveness. You have a direct contact person throughout the project.
How long does it typically take to build a website?
It depends on the package:
- Launch: 2 weeks;
- Business: 4 weeks;
- Expend: 4 weeks
These timelines assume you provide content and feedback within reasonable timeframes. We'll confirm the exact delivery date during the kickoff meeting based on your specific needs.
