Crealo
How Crealo modernized its online presence with a high-performance Webflow redesign
Crealo is a company specializing in copyright management, offering an innovative SaaS solution for publishing houses. Their platform automates the management of royalties, contracts, and digital rights, simplifying historically complex processes for publishers.
In 2021, Roland had already worked on Crealo's first site, before BeBranded. That initial website was a crucial step in their growth, establishing their online presence and structuring their digital communication.
However, after several years of evolution, new challenges emerged:
- An outdated structure: as Crealo grew, their initial website no longer met their evolving content and UX needs.
- Lack of optimization: built in 2021, the site did not align with today’s expectations in terms of performance, SEO, and conversion rates.
- A need for a modernized design: Crealo’s brand identity had evolved, requiring a refreshed look that matched their 2025 positioning.
- A Webflow architecture to rethink: the original site lacked modularity, making updates difficult. A more scalable structure was needed to support future growth.
Faced with these challenges, Crealo once again trusted BeBranded for a full-scale website redesign.
The challenge
Modernizing Crealo’s brand image
The website needed to reflect a mature SaaS company with a strong identity and a seamless user experience.
Enhancing performance and SEO optimization
The site structure had to be refined for improved natural search visibility and faster load times while integrating advanced analytics to track performance.
Rethinking user experience and navigation
The previous site did not effectively highlight Crealo’s core features or guide visitors toward key actions like scheduling a demo or making contact.
Making site management easier for Crealo
Content updates needed to be simpler, with an optimized CMS for efficient content management.
Our solution
To address these challenges, we completely overhauled Crealo’s website using Webflow, focusing on four key areas:
A full redesign with an optimized webflow architecture
We completely rebuilt the website, adopting a more modular and scalable structure to make future updates easier for Crealo’s team (with Client-First).
We developed six key pages:
- Home – a strong, engaging homepage that clearly communicates Crealo’s value proposition.
- Industry (CMS) – a dynamic section showcasing different use cases for the solution.
- Feature (CMS) – a dedicated page detailing key functionalities with an interactive design.
- Contact (Book a Demo) – a streamlined form to maximize conversions.
- Testimonials – a space highlighting client feedback and case studies.
- Blog – a content hub to reinforce Crealo’s authority and boost SEO.
A seamless user experience with high performance
- Responsive design – a fully adaptive interface optimized for mobile, tablet, and desktop.
- Strategic CTAs – thoughtfully placed buttons to maximize engagement and conversion.
- Optimized load times – efficient resource management and clean code ensure fast performance.
Strengthened SEO and analytics
- Technical SEO improvements – restructured metadata, optimized internal linking, and better keyword targeting.
- Advanced analytics tools - like Mixpanel and Google Analytics
Simplified content management for Crealo
- Revamped CMS – dynamic pages (industries, features, blog) are fully manageable, allowing Crealo to update content easily.
- GDPR banner – an Axeptio consent banner ensures full compliance with data protection regulations.
- Legal pages added – including terms of service, privacy policy, and cookie management.
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The results
A more impactful, high-performance website
Thanks to this new integration, Crealo now has a modern, clear, and conversion-focused website.
Stronger SEO and enhanced performance tracking
With integrated analytics tools and an optimized structure, the site is well-positioned for improved Google visibility.
A smooth and intuitive user experience
Visitors can quickly find key information and are naturally guided toward essential actions (booking a demo, getting in touch).
Recently launched, more results to come
The new website has only recently gone live, and we will continue to track its performance over time. This section will be updated with concrete data in the coming weeks.
What Crealo says
Discover our last Realisations
Redesigned websites, improved performance.
Is everything clear?
How are you different from other agencies?
Radical transparency: fixed prices displayed, no opaque quotes. What we announce is what you pay.
No offshoring: everything is done between Paris and Barcelona, in-house. No hidden outsourcing.
Your site belongs to you: clean code with Client-First, you can switch providers without rebuilding everything.
bb-contents included: 15+ pro web tools included free in all our packages.
Fast delivery: 2-4 weeks vs 2-3 months elsewhere. We move fast without sacrificing quality.
Real training: we make you autonomous. No technical dependency after delivery.In short: we build sites that drive business performance, not dormant storefronts.
How do I know if you're the right agency for us?
We are right for you if:
- You want a high-performing site, not just a pretty one
- You value transparency (fixed prices, no BS)
- You want to maintain control of your site after delivery
- You need a partner who understands your business challenges
- You appreciate short timelines (2-4 weeks) and clear processes
We are not right for you if:
- You're looking for the cheapest option possible
- You want to remain dependent on an agency long-term
The best way to know? Book a 30-minute call. We will honestly tell you whether we can help or not.
Is there a commitment period for the Growth offer?
No, there's no long-term commitment. The Growth offer works month-to-month. You can cancel anytime with 1 month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer aligns with our standards or values. This flexibility ensures a healthy and productive relationship on both sides.
Is there a limit to design iterations?
No, there's no limit. During the design validation phase (STEP 3), we iterate as much as necessary until the design perfectly meets your needs. What matters to us is that you're fully satisfied before we move to development. This phase is collaborative, and communication is essential.
Can I get my training funded?
Yes, all our training sessions are eligible for OPCO funding (Skills Development Organizations in France). We provide all the necessary documents for your funding request: training agreement, detailed program, and completion certificate. Most of our enterprise clients fund their training through their professional development budget.
Can I pay in installments?
Yes, we offer a 3-payment plan for Business and Expend packages:
- 50% at signing
- 30% midway through (design validation)
- 20% at delivery
For the Launch package, payment is made in one installment.
What is on-page SEO?
On-page SEO is the technical optimization of your website for search engines: title tags, meta descriptions, heading structure (H1, H2...), clean URLs, loading speed, schema markup, etc. We configure all of this from the start so Google can properly understand and rank your pages. You don't have to worry about it.
What is a CMS?
A CMS (Content Management System) is a tool that allows you to easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images; all from a simple interface. Think of it as having a dashboard to manage your site with full autonomy.
What platforms do you build websites on?
Can you help with website maintenance post-launch?
Yes. All our packages include support for 30-60 days after launch (depending on your package). After that, you can:
- Manage updates yourself: we train you to be fully autonomous
- Subscribe to Growth subscription: ongoing support and monthly iterations (starting at €2,900/month)
- Request occasional updates: we can handle specific changes on a project basis
We don't disappear after delivery. We're here when you need us.
Who will be working on my project?
Your project is managed by our in-house team based in France:
- Maxime: strategy, consulting, project management
- Roland: Webflow development, technical SEO
- Dedicated designer depending on the project
We never outsource abroad. Everything is done in-house to ensure quality and responsiveness. You have a direct contact person throughout the project.
How long does it typically take to build a website?
It depends on the package:
- Launch: 2 weeks;
- Business: 4 weeks;
- Expend: 4 weeks
These timelines assume you provide content and feedback within reasonable timeframes. We'll confirm the exact delivery date during the kickoff meeting based on your specific needs.
