Redesigning Crealo’s Webflow website for better performance and visibility

Crealo

Crealo offers an innovative SaaS solution that enables publishing houses to efficiently manage copyrights, royalties, and digital contracts. To support its growth, Crealo partnered with BeBranded for a full website redesign.

About the company

Crealo simplifies copyright management. Fast, intuitive and automated, the SaaS-based solution helps copyright managers save time and money by focusing on value-added tasks.

Industry

Technology

Company size

10 - 49

Visit the website

https://www.crealo.app/

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Unique & tailor-made website

Full control, zero dependency

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+30 customers coached & trained

How Crealo modernized its online presence with a high-performance Webflow redesign

Crealo is a company specializing in copyright management, offering an innovative SaaS solution for publishing houses. Their platform automates the management of royalties, contracts, and digital rights, simplifying historically complex processes for publishers.

In 2021, Roland had already worked on Crealo's first site, before BeBranded. That initial website was a crucial step in their growth, establishing their online presence and structuring their digital communication.

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However, after several years of evolution, new challenges emerged:

‍An outdated structure: as Crealo grew, their initial website no longer met their evolving content and UX needs.‍
Lack of optimization: built in 2021, the site did not align with today’s expectations in terms of performance, SEO, and conversion rates.‍
A need for a modernized design: Crealo’s brand identity had evolved, requiring a refreshed look that matched their 2025 positioning.‍
A Webflow architecture to rethink: the original site lacked modularity, making updates difficult. A more scalable structure was needed to support future growth.

Faced with these challenges, Crealo once again trusted BeBranded for a full-scale website redesign.

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The challenge

Modernizing Crealo’s brand image

The website needed to reflect a mature SaaS company with a strong identity and a seamless user experience.

Enhancing performance and SEO optimization

The site structure had to be refined for improved natural search visibility and faster load times while integrating advanced analytics to track performance.

Rethinking user experience and navigation

The previous site did not effectively highlight Crealo’s core features or guide visitors toward key actions like scheduling a demo or making contact.

Making site management easier for Crealo

Content updates needed to be simpler, with an optimized CMS for efficient content management.

Our solution

To address these challenges, we completely overhauled Crealo’s website using Webflow, focusing on four key areas:

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A full redesign with an optimized webflow architecture

We completely rebuilt the website, adopting a more modular and scalable structure to make future updates easier for Crealo’s team (with Client-First).

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We developed six key pages:

‍Home – a strong, engaging homepage that clearly communicates Crealo’s value proposition.‍
Industry (CMS) – a dynamic section showcasing different use cases for the solution.‍
Feature (CMS) – a dedicated page detailing key functionalities with an interactive design.‍
Contact (Book a Demo) – a streamlined form to maximize conversions.‍
Testimonials – a space highlighting client feedback and case studies.‍
Blog – a content hub to reinforce Crealo’s authority and boost SEO.

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A seamless user experience with high performance

‍Responsive design – a fully adaptive interface optimized for mobile, tablet, and desktop.‍
Strategic CTAs – thoughtfully placed buttons to maximize engagement and conversion.‍
Optimized load times – efficient resource management and clean code ensure fast performance.

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Strengthened SEO and analytics

‍Technical SEO improvements – restructured metadata, optimized internal linking, and better keyword targeting.‍
Advanced analytics tools - like Mixpanel and Google Analytics

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Simplified content management for Crealo

‍Revamped CMS – dynamic pages (industries, features, blog) are fully manageable, allowing Crealo to update content easily.‍
GDPR banner – an Axeptio consent banner ensures full compliance with data protection regulations.‍
Legal pages added – including terms of service, privacy policy, and cookie management.

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The results

A more impactful, high-performance website

Thanks to this new integration, Crealo now has a modern, clear, and conversion-focused website.

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Stronger SEO and enhanced performance tracking

With integrated analytics tools and an optimized structure, the site is well-positioned for improved Google visibility.

A smooth and intuitive user experience

Visitors can quickly find key information and are naturally guided toward essential actions (booking a demo, getting in touch).‍

Recently launched, more results to come

The new website has only recently gone live, and we will continue to track its performance over time. This section will be updated with concrete data in the coming weeks.

The organization went well. It was really cool to see that, and even when there were emergencies or things that needed to be dealt with fairly quickly, you were always there to act, and there was a real drive to get things done, no matter how long it took.

Mohammed B.

CEO @

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Discover our last Realisations

Qolaig

Technology

See the Case Study

Finaval Conseil

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Redesigned websites, improved performance.

"Roland and his team have been incredibly efficient in helping us to quickly and easily develop our website. They are a reliable partner that we really enjoy working with!"

Organic traffic in 6 months

Marie D.

Marketing - Cenareo

"From the very first draft, they delivered a mock-up that perfectly matched the initial brief. The adjustments were handled in an excellent spirit, always with positivity and efficiency. Once the mock-ups were approved, the website went live very quickly.
Thank you for your professionalism!"

Partnership to scale Cenareo's website

Marie D.

Marketing - Cenareo

"The organization went well. It was really cool to see that, and even when there were emergencies or things that needed to be dealt with fairly quickly, you were always there to act, and there was a real drive to get things done, no matter how long it took."

Mohammed B.

CEO - Crealo

"For Phacet, Roland helped us launch an MVP in record time. We were able to get the site out quickly and without any headaches. Just perfect!"

Michael S.

CEO Klimb - for Kulipa

Lhyfe

Organic traffic in 2 months

Manon M.

Product Owner - Lhyfe

"On the Slite project, Roland did a great job, bringing real Webflow expertise and staying in line with the various teams. His discipline was a real plus in maintaining a high level of quality. It clearly made all the difference!"

Michael S.

CEO Klimb - for Kulipa

Kulipa

New pages during the collaboration

Michael S.

CEO Klimb - for Kulipa

Crealo

Organic traffic in 2 months

Mohammed B.

CEO - Crealo

Read other Customer Stories

Is everything clear?

How long does it take to build a Webflow website?

It depends on the package you choose. Launch is delivered in 2 weeks, Business and Expend in 4 weeks. These timelines assume you provide your content (copy, images, logos) and feedback within reasonable timeframes. We confirm the exact delivery date during the kickoff meeting based on your specific needs.

Who will be working on my project?

Your project is handled by our in-house team based between Paris and Barcelona. Maxime manages strategy, consulting and project management. Roland handles Webflow development and technical SEO. A dedicated designer joins depending on the project. We never outsource abroad: everything is done in-house to ensure quality and responsiveness. You have a direct point of contact throughout the project.

Do you handle website maintenance after launch?

Yes. All our packages include 30 to 60 days of post-launch support, depending on the package. After that, you have three options: manage updates yourself (we train you to be fully autonomous), subscribe to our Growth package for continuous support with monthly iterations starting at €2,900/month, or request ad-hoc interventions billed per day. We don't disappear after delivery, we remain available whenever you need us.

What platforms do you build websites on?

We build exclusively on Webflow and Framer to create dynamic, customizable and high-performing websites. These two no-code platforms allow us to deliver robust and scalable solutions quickly, adapted to a wide range of needs. Webflow is recommended for sites with rich CMS and demanding SEO; Framer for more marketing-focused sites, design-driven with advanced animations. We advise honestly based on your project during the kickoff.

We build exclusively on Webflow or Framer to create dynamic, customizable and high-performing websites. These two no-code platforms allow us to deliver robust and scalable solutions quickly, adapted to a wide range of needs. Webflow is recommended for sites with rich CMS and demanding SEO; Framer for more marketing-focused sites, design-driven with advanced animations. We advise honestly based on your project during the kickoff.‍

What is a CMS?

A CMS (Content Management System) is a tool that lets you easily manage your website content without touching any code. With Webflow, you can add blog posts, edit text, upload images, all from a simple interface. It's a dashboard that makes you 100% autonomous to manage your site after delivery.

What is on-page SEO?

On-page SEO refers to the technical optimization of your site for search engines. This includes title tags, meta descriptions, heading structure (H1, H2, H3), clean URLs, loading speed, schema.org markup, and many other elements. We configure all this from the start so Google properly understands and ranks your pages. You don't have to worry about it afterwards.

Can I pay in installments?

Yes. For Launch, payment is split in 2: 50% at project kickoff and 50% on delivery. For Business and Expend, payment is split in 3: a first part at kickoff, a second part at an intermediate milestone defined upfront (often mid-project, when mockups are validated), and the final part on delivery. For the Growth package, billing is monthly, in a single payment per month.

Is there a limit to design iterations?

No, there's no limit. During the design validation phase, we iterate as many times as needed until the mockups perfectly match your needs. What matters to us is that you're fully satisfied before moving to development. This phase is collaborative, and communication is essential.

Is there a commitment period for the Growth offer?

No long-term commitment. The Growth package works month-to-month, cancellable anytime with one month's notice. This notice period is bilateral: we can also end the collaboration if the project no longer matches our standards or values. This flexibility guarantees a healthy and productive relationship on both sides.

How are you different from other agencies?

We have five key differences. First, radical transparency: fixed displayed prices, no opaque quotes. What we announce is what you pay. Second, zero offshoring: everything happens between Paris and Barcelona, in-house, with no hidden subcontracting. Third, your site truly belongs to you: clean code with Client First methodology, you can switch providers without rebuilding everything. Fourth, our bb-contents tools are included free with all packages (15+ professional web tools). Fifth, fast delivery: 2 to 4 weeks where others take 2 to 3 months. In short: we build websites that drive business performance, not dormant storefronts.

We have five key differences.

First, radical transparency: fixed displayed prices, no opaque quotes. What we announce is what you pay.

Second, zero offshoring: everything happens between Paris and Barcelona, in-house, with no hidden subcontracting.

Third, your site truly belongs to you: clean code with Client First methodology, you can switch providers without rebuilding everything.

Fourth, our bb-contents tools are included free with all packages (15+ professional web tools).

Fifth, fast delivery: 2 to 4 weeks where others take 2 to 3 months. In short: we build websites that drive business performance, not dormant storefronts.

How do I know if you're the right agency for us?

We're a good fit if you want a high-performing site, not just a pretty one, if you value transparency (fixed displayed prices, no unclear quotes), if you want to keep control of your site after delivery, if you're looking for a partner who understands your business challenges, and if you appreciate short timelines (2 to 4 weeks) with a clear process. We're not a good fit if you're looking for the cheapest option on the market or if you want to stay dependent on an agency long-term. The best way to find out? A 30-minute call: we'll honestly tell you if we can help.

Is the Growth package flexible?

Yes. The standard Growth package is €2,900/month for 4 dedicated days per month, but we can adapt it to your needs. Fewer days per month means a lower price. We define the scope together during the initial call. In all cases, billing is done in a single monthly payment, with no commitment.