Website redesign: pricing, what's included and how to compare (2026)

You've requested three redesign quotes. One shows 1,500 euros, another 8,000 euros, the third 15,000 euros. All three say "complete redesign." And you have no idea how to compare them.

That's normal. The word "redesign" means almost nothing without a defined scope. A freelancer reskinning a WordPress theme and an agency delivering a custom site with a design system, SEO, CRM integrations, and training both call it a redesign. The price reflects what's inside, not a label.

This article gives you concrete benchmarks to understand how much a website redesign costs in 2026, what drives the price differences, and how to read a quote so you're comparing scopes rather than numbers. It's written for SMBs, SaaS companies, e-commerce businesses, and marketing teams that want to invest at the right level without paying for empty promises.

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How much does a website redesign cost in 2026?

Prices range from a few hundred euros to tens of thousands. Here are the ranges observed on the French market, by level of service.

These ranges aren't hard rules. They reflect what we see on the market in 2026 for providers based in France. The exact price depends on scope, which is precisely the subject of the next section.

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Why prices vary so much

Two "redesign" quotes can vary by a factor of three. That's not because one is overpriced and the other is a bargain. It's because they don't cover the same things. Here are the seven factors that move the price.

Number of pages and template depth

A 4-page site doesn't cost the same as a 15-page site. But beyond the count, what matters is the diversity of templates. A site with a homepage, a services page, a blog, and a contact page requires four different layouts. A site with 12 pages all using the same layout requires far less design and development work.

What drives the quote isn't the raw page count. It's the number of distinct structures to design and build.

Design system and consistency

A design system is the set of reusable visual components across the site: buttons, cards, forms, typography, spacing, colors. The more complete and documented the design system, the more consistent the site will be, the easier it will be to maintain, and the simpler it will be to add pages without going back to a designer.

A provider who delivers a clean design system (with naming conventions, Figma components, and structured CSS classes) charges for that work. A provider who stacks pages without a system charges less, but the site will be harder to evolve.

Content: copywriting, rewriting, migration

Content is often the most underestimated line item. If the provider needs to write or rewrite the site's copy, that's a separate job requiring time and specific skills. If existing content needs to be migrated from an old CMS, you need to account for cleanup, reformatting, and verification time.

A quote that says "content provided by client" doesn't include this work. A quote that includes copywriting adds several days to the timeline and budget.

SEO: technical, on-page, redirects

SEO in a redesign covers three layers. The technical layer (speed, structure, schema markup, sitemap, robots.txt). The on-page layer (title tags, meta descriptions, headings, internal linking, alt text). And redirects (pointing old URLs to new ones so you don't lose existing traffic).

A serious provider includes at minimum the technical and on-page layers in the redesign. Redirects are critical if the existing site gets organic traffic. Ignoring them means risking months of SEO progress lost in a matter of days.

Integrations: CRM, analytics, automations

Connecting the site to a CRM (HubSpot, Pipedrive, Salesforce), setting up proper tracking (GA4, Plausible, conversion events), configuring automations (Zapier, Make) for forms or internal workflows: each integration requires configuration, testing, and documentation time.

A site with no integrations and a site connected to three tools with automations don't cost the same. And that's expected.

Level of quality: performance, QA, accessibility, responsive

Not all sites are tested the same way. Some providers deliver a site that "works on desktop." Others test every page on mobile, tablet, and multiple browsers. Some check performance (Core Web Vitals, load times), accessibility (contrast, keyboard navigation, semantic structure), and run a full QA before launch.

This level of polish has a cost. It's rarely visible in the quote, but it shows in the result.

Governance: autonomy, training, documentation

A site delivered without training is a site you can't manage on your own. If the provider includes CMS editor training, component documentation, and post-launch support, that's an investment in your autonomy. It costs more at delivery, but it saves you from paying for every minor change afterward.

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What's generally included in a serious redesign

When we talk about a "complete" or "professional" redesign, here are the steps a serious provider covers in their scope.

• Scoping: understanding the goals, the target audience, the constraints, and the positioning. This is the structured brief that serves as the foundation for the entire project.
• Site architecture: the site structure, pages, and user journeys. This is the blueprint before design.
• Mockups: wireframes then high-fidelity mockups (usually in Figma), with validation rounds. A good process includes at least two rounds of feedback.
• Design system: the visual components, typographic rules, spacing, colors. This is what ensures the site's consistency and its ability to evolve.
• Development: integrating the mockups into the CMS (Webflow, Framer, WordPress), responsive design, animations, interactions. On Webflow, development structured with Client-First ensures clean, maintainable code.
• QA: multi-device testing, link checks, form testing, performance verification, and bug fixes before launch.
• Launch: domain configuration, redirects, final checks.
• Training: a hands-on CMS session so the client can update content without assistance.
• Post-launch support: a period for bug fixes and minor adjustments after launch (typically 30 to 60 days).

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What's not always included (and should be clarified before signing)

Some items are often missing from quotes, deliberately or by oversight. If you don't ask, you'll discover them mid-project.

Hosting and licenses. On Webflow, hosting is billed by the platform ($14 to $39/month for a standard site). The provider doesn't cover it. On WordPress, you need to add hosting, SSL certificates, and plugin licenses. These recurring costs should be clear before you sign.

Content production. Copywriting, visual creation, photo or video shoots: these items are rarely included in a standard redesign quote. If the provider handles them, they're either billed separately or included in a specific package.

Advanced tracking. GA4 configuration, conversion event setup, funnel tracking, integration with heatmap tools (Hotjar, Clarity): this is additional work. A quote that mentions "analytics" without specifying the exact scope deserves a question.

Post-launch backlog. Every redesign project generates a list of "things to do after launch": content improvements, new pages, design tweaks. If you haven't budgeted for this phase, the site will stay frozen in its V1 state. And V1 is never the final version.

Maintenance and iteration. This is a topic in its own right. A redesign is a one-time project. Iteration is an ongoing process. Both need to be budgeted separately.

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The 3 redesign models (and when to choose each)

Light redesign: upgrade

A light redesign is for sites that work but have aged visually, or need to migrate to a more modern platform. You don't start from scratch: you keep the existing structure, refresh the design, and improve responsive behavior and basic SEO.

This is the right choice if your site has 3 to 5 pages, the content is still relevant, and the goal is primarily aesthetic or technical (moving from WordPress to Webflow, for example). Typical budget: $2,000 to $6,000.

Full redesign: strategic site

A full redesign rethinks everything: positioning, architecture, design, content, SEO, integrations. It's a real project spanning 4 to 8 weeks, with strategic scoping upfront.

This is the right choice if your site plays an acquisition role (SEO, landing pages, conversion), if your brand has evolved, or if the current structure can no longer support your needs. Typical budget: $7,000 to $20,000.

Redesign + growth: living site

This model combines the initial redesign with ongoing monthly support. The site is delivered, then it keeps evolving: new pages, SEO optimization, conversion testing, design adjustments, tracking.

This is the right choice if you see your site as a growth lever, not a static brochure. The redesign lays the foundation, growth builds on it. Typical budget: redesign ($7,000 – $15,000) + monthly iteration ($1,500 – $4,000/month).

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Concrete example: BeBranded's packages

At BeBranded, redesigns are structured in three tiers with fixed pricing. Each package includes custom design, Webflow or Framer development (using Client-First), SEO, training, and support. No hidden costs, no "we'll figure it out as we go."

A few pointers for choosing. If you're launching a product or a business and need a professional site fast, Launch is enough. If your site is a real acquisition channel (SEO, leads, conversion) and you need a CMS, a design system, and integrations, Business is the right tier. If you have 10+ pages, a blog, case studies, and automations to connect, Expend covers the scope.

And if you want the site to keep evolving after delivery, the Growth package (€2,900/month) adds 4 dedicated working days per month: SEO, design, new pages, conversion testing, tracking, and a monthly strategy call.

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After the redesign: why most sites stagnate

The redesign is launch day. Everything is new, everything is clean, everything works. Three months later, the site hasn't moved. Six months later, it's starting to age. A year later, someone's already talking about "redoing the site."

This pattern repeats because the redesign is treated as an event, not as the beginning of a process. The site is delivered, the provider moves on, and the client doesn't have the time or skills to evolve it alone.

The solution isn't to redesign every two years. It's to iterate continuously: add pages, test variations, optimize SEO, improve conversion, update tracking. A site that evolves every month performs better than one that gets rebuilt every three years.

That's exactly what a "growth" engagement covers: a monthly budget dedicated to evolving the site, with a provider who knows the project and works toward measurable goals. It's not maintenance: it's iteration.

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Checklist for comparing 3 redesign quotes

When you receive multiple quotes, use this grid to compare them on substance, not price.

Print this table, fill it in for each quote, and compare column by column. You'll quickly see why one quote is two or three times more expensive than another.

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Conclusion

The price of a website redesign only makes sense when set against what it covers. A $3,000 quote and a $12,000 quote aren't comparable if one includes a modified template and the other delivers a full design system, SEO, integrations, and training.

Before choosing, ask yourself three questions. First, what role does my site play (brochure, acquisition, conversion)? Second, what do I want to be able to do on my own after delivery? Third, do I need a site built once or a site that evolves?

The answers determine the level of redesign and the type of provider you need.

If you'd like a concrete assessment of your situation, you can book an audit with our Webflow agency. We'll review your current site, your goals, and give you a clear picture of what's needed and what isn't.