Make

Presentation

Make, formerly known as Integromat, is a visual automation platform for connecting apps and building workflows without writing code. With a drag-and-drop canvas, you assemble scenarios that move data between services, trigger actions and run business logic automatically. Make is known for how much depth it exposes to no-code builders: from a simple two-app sync to complex, multi-step automations with routers, filters and error handling, it scales with the ambition of the person using it.

Here is a beginner-friendly overview of how Make works:

How it works

In Make, an automation is called a scenario. It starts with a trigger, a new form submission, a new row, a scheduled time, and then flows through modules that each perform an action in a connected app. Because the builder is visual, you literally see data travel from one step to the next, which makes it easier to design and debug than code. Routers split a flow into branches, filters decide what continues, and data mapping shapes each field along the way. Make connects to a large catalogue of apps and, through webhooks and its HTTP module, to almost any service with an API, so you are rarely blocked by a missing integration.

Features

• Visual scenario builder: drag-and-drop workflows you can see end to end.
• Large app catalogue: hundreds of native integrations plus generic HTTP and webhook modules.
• Routers and filters: branching logic and conditions for complex automations.
• Data mapping and transformation: shape and format data between steps.
• Scheduling and real-time triggers: run scenarios on a timer or on events.
• Error handling: retries and rollback options for reliable automations.

Use cases

Make fits almost any team that wants to automate repetitive work. Marketers connect their CRM to email platforms for personalised campaigns; e-commerce teams automate order processing and stock sync between a store and suppliers; developers and ops teams wire together systems and databases; support and HR teams automate scheduling and data management. For agencies and product teams, Make is often the glue behind a Webflow site: form submissions, CRM updates, notifications and internal tooling all connect through it. If you want to go further, our guide on how to automate your website with AI shows how automation platforms like Make fit a modern stack.

Advantages

• Visual and powerful: complex logic stays readable on a drag-and-drop canvas.
• Deep control: routers, filters and mapping handle advanced scenarios.
• Broad connectivity: native apps plus HTTP and webhooks reach almost anything.
• Cost-effective: operations-based pricing is often competitive for high volumes.
• No code required: build serious automations without a developer.

Inconvenients

• Intimidating for beginners: the power comes with a real learning curve.
• Technical concepts: advanced scenarios need an understanding of APIs and data structures.
• Debugging complexity: large scenarios can be hard to trace when something breaks.
• Operation limits: heavy workflows consume operations, so cost and design need attention.

Make pricing

Make uses operations-based pricing, so you pay for the number of steps your scenarios run rather than a flat per-task fee. The Free plan includes roughly 1,000 operations per month, Core starts around $9 per month, Pro around $16 per month, and Teams and Enterprise plans add collaboration and higher volumes. Because cost scales with operations, a well-designed scenario stays affordable even at scale. Confirm current rates on make.com.

Make alternatives

The main alternatives to Make are Zapier, n8n and Workato. Make vs Zapier is the most common comparison: Make is visual and cheaper per operation, while Zapier has more app integrations and is simpler to start with. n8n is a developer-friendly option you can self-host, and Workato targets larger enterprise automation needs.

Make with Webflow and no-code

Make pairs naturally with a Webflow site. You can connect a Webflow form via webhooks to automate scenarios: capture a submission, enrich it, push it to your CRM, notify your team and trigger follow-up emails without writing code. If you want help wiring this up, our automation services connect Webflow to the tools your business already uses.