Hotjar

Discover what users really do on your site with Hotjar's comprehensive heatmaps and behavior analytics

Hotjar - Unveiling Website Insights Through Heatmaps & Behavior Analytics

Hotjar is a powerful tool that reveals the online behavior and feedback of website users. By utilizing heatmaps, session recordings, and surveys, Hotjar provides valuable insights into user interaction and experience, aiding in website optimization.

Fonctionalities

Hotjar is an innovative tool offering a suite of features designed to improve website user experience and performance. Key functionalities include:

  • Heatmaps: Visual representations of user engagement, showing which areas of a page are most interacted with and which are ignored. This feature aids in understanding user behavior and preferences.
  • Session Recordings: Recordings of real user sessions provide a firsthand view of user interactions, helping identify usability issues and optimize user flows.
  • Feedback Tools: Through targeted feedback polls and surveys, Hotjar enables direct communication with users to gain insights into their needs and opinions.
  • User Interviews: Facilitates one-on-one interactions with users to gain deeper insights into their experiences and preferences.
  • Integration with Analytics: Complementing traditional analytics tools, Hotjar bridges the gap between numerical data and actual user behavior, enabling a more comprehensive understanding of website performance.

Usecases

Hotjar is versatile, applicable across various scenarios:

  • UX/UI Design: Designers can use Hotjar's heatmaps and session recordings to understand how users interact with a website, leading to informed design improvements.
  • Conversion Rate Optimization (CRO): Marketers can identify conversion barriers and optimize landing pages by analyzing user behavior and feedback.
  • Product Development: Product teams can gather user insights to refine features, improve user interfaces, and ensure the product meets user needs.
  • Customer Experience Management: By collecting user feedback and observing behavior, businesses can enhance overall customer satisfaction and loyalty.
  • Market Research: Hotjar's tools can be used to conduct market research, understanding customer preferences and behaviors.

Advantages

  • Comprehensive Insight: Hotjar offers a full picture of user interaction, from heatmaps to session recordings.
  • User-Centric Feedback: Direct user feedback tools help in understanding the customer's voice.
  • Easy Integration: Seamlessly integrates with existing tools like Google Analytics.
  • Intuitive Interface: User-friendly for both technical and non-technical users.
  • Cost-Effective: Offers a free plan suitable for small businesses and startups.

Disadvantages

  • Data Overload: The vast amount of data can be overwhelming for new users.
  • Limited Free Version: The free version has restricted features, necessitating an upgrade for full functionality.
  • Privacy Concerns: Recording user sessions may raise privacy issues, requiring careful management.
  • Dependence on User Participation: Feedback tools rely on active user participation, which can be inconsistent.

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A clear method for a website that’s useful and built to last

Understanding your needs

Everything starts with a conversation.

During a video call, we take the time to dive deep into your project: where does your website stand today? What’s working? What’s holding you back? And what role should your site play in your overall strategy?

Our Webflow agency asks the right questions to fully understand your goals, your audience, your constraints, and your vision. This listening phase is key, it allows us to make a clear diagnosis, identify opportunities (SEO, performance, conversion), and define a roadmap that actually fits your needs.

No off-the-shelf solutions here, just tailored recommendations built on your reality.
Book an Audit
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Building a clear, tailored solution

After the audit, we meet again for a second session.

Not just to send over a quote, but to present a clear solution, designed to solve the real issues with your current website. Every recommendation is explained, justified, and prioritized. We walk you through what we’d do, how we’d do it, and most importantly, why.

Our role goes beyond the technical. As a Webflow agency, we’re here to guide you, answer your questions, address any doubts with transparency, not tech jargon.

This conversation gives you a full picture of the project, the steps ahead, and the confidence that you’re heading in the right direction.
Our Solutions
Solution illustration image

Creating meaning, not just style

Every project is different: full website creation, redesign, component updates, landing pages… We adapt to your needs while staying true to your brand identity. Our mission is to turn your ideas into a clear, cohesive, and engaging interface.

From the very first wireframes, we focus on user experience, clarity, user flow, and conversion.

Design isn’t just about how your site looks — it’s about supporting your value proposition and guiding your visitors toward action. Because a great website isn’t just a showcase — it’s a tool to serve your goals.
Our last Articles
Design illustration image

A clean, fast and scalable Webflow build

All our sites are built on Webflow using the Client-First methodology. This ensures clean, structured, and scalable code, making it easy for any team to take over the project later if needed.

At BeBranded, every detail matters: performance, accessibility, responsiveness, and loading speed.We implement best practices in Webflow development and technical SEO right from the start, optimized HTML structure, semantic tags, Core Web Vitals, redirects, and more.

We’ve even created a complete guide to technical SEO for Webflow, sharing our methods and quality standards. Our goal: deliver a site that’s fast, robust and built to last.
Our last Realisations
Development illustration image

Helping your website grow, month after month

A high-performing website doesn’t stop at launch.

With our Growth plan, we support you every month to help you reach your goals and continuously improve your site over time.

From technical SEO optimization to blog article creation with our copywriters, backlink strategies, landing pages for your marketing campaigns, new page development, and bug fixes, we handle everything that boosts your online presence.

Our role: to stay by your side, fine-tune your site, and make sure your Webflow platform fully supports your company’s long-term growth.
Contact us
Gowth Services illustration image

Understanding your needs

Everything starts with a conversation.

During a video call, we take the time to dive deep into your project: where does your website stand today? What’s working? What’s holding you back? And what role should your site play in your overall strategy?

Our Webflow agency asks the right questions to fully understand your goals, your audience, your constraints, and your vision.
This listening phase is key — it allows us to make a clear diagnosis, identify opportunities (SEO, performance, conversion), and define a roadmap that actually fits your needs.

No off-the-shelf solutions here — just tailored recommendations built on your reality.
Book an Audit
Audit illustration image

Building a clear, tailored solution

After the audit, we meet again for a second session.

Not just to send over a quote — but to present a clear solution, designed to solve the real issues with your current website. Every recommendation is explained, justified, and prioritized. We walk you through what we’d do, how we’d do it, and most importantly, why.

Our role goes beyond the technical. As a Webflow agency, we’re here to guide you, answer your questions, address any doubts — with transparency, not tech jargon.

This conversation gives you a full picture of the project, the steps ahead, and the confidence that you’re heading in the right direction.
Our Solutions
Solution illustration image

Creating meaning, not just style

Every project is different: full website creation, redesign, component updates, landing pages… We adapt to your needs while staying true to your brand identity. Our mission is to turn your ideas into a clear, cohesive, and engaging interface.

From the very first wireframes, we focus on user experience, clarity, user flow, and conversion.

Design isn’t just about how your site looks — it’s about supporting your value proposition and guiding your visitors toward action.Because a great website isn’t just a showcase — it’s a tool to serve your goals.
Our last Articles
Design illustration image

A clean, fast and scalable Webflow build

All our sites are built on Webflow using the Client-First methodology. This ensures clean, structured, and scalable code — making it easy for any team to take over the project later if needed.

At BeBranded, every detail matters: performance, accessibility, responsiveness, and loading speed.We implement best practices in Webflow development and technical SEO right from the start — optimized HTML structure, semantic tags, Core Web Vitals, redirects, and more.

We’ve even created a complete guide to technical SEO for Webflow, sharing our methods and quality standards.

Our goal: deliver a site that’s fast, robust, and built to last.
Our last Realisations
Development illustration image

Helping your website grow, month after month

A high-performing website doesn’t stop at launch.

With our Growth plan, we support you every month to help you reach your goals and continuously improve your site over time.

From technical SEO optimization to blog article creation with our copywriters, backlink strategies, landing pages for your marketing campaigns, new page development, and bug fixes — we handle everything that boosts your online presence.

Our role: to stay by your side, fine-tune your site, and make sure your Webflow platform fully supports your company’s long-term growth.
Contact Us
Gowth Services illustration image

Is everything clear?

The timeline can vary based on the project's complexity and requirements. On average, a basic website takes 2-4 weeks from conception to launch. However, more complex sites may take longer. We'll provide a tailored estimate after understanding your specific needs.
Our specialist no-code and low-code solutions team will be at the forefront of your project. You will also be paired with a member of our team who will be your main point of contact and ensure seamless communication throughout the project.
Of course we do! We provide constant support to keep your site up to date and perfectly optimised for online ranking (SEO) and online ads (SEA).
To create your new no-code website, we use Webflow or Framer software to create dynamic, customisable and effective websites. This approach enables us to quickly deliver robust, adaptable solutions that meet a wide range of requirements.
To begin the creation of your website, you will have access to a preparatory document, in which we will collect the various contents intended for your new website. Once you have completed this document, we will arrange a meeting to explain how everything will work, how to communicate and give you access to our documents so that you can follow the development in real time.
We're here for the long term! From small changes to major upgrades, our team is ready to help. You can request a set of changes via your control panel.
You can always contact us to find out more
Because we love discussing your projects with you, don't hesitate to contact us- even if it's just to say hello!

Your vision, our craft. Let’s build something that moves.

Every great experience starts with trust. We listen, we design, we build; with purpose. And we stay close, from first launch to every next move.