Beehiiv

Presentation

Beehiiv is a newsletter and email marketing platform built by former Morning Brew operators for creators, media brands and businesses that want to grow an audience by email. It combines a clean writing experience with the tools needed to publish, grow and monetise a newsletter: segmentation, automations, analytics, a website and subscription revenue, all in one place.

Where classic email tools focus on broadcast campaigns, Beehiiv leans into audience growth and monetisation, which makes it a strong choice for content led brands and anyone building a media asset around a subscriber list.

Here is a short overview of how Beehiiv works in practice.

How it works

You write and design emails in a block editor, then send them to your list or to specific segments based on behaviour and interests. Automations trigger welcome sequences and follow ups from subscriber actions, and A/B testing helps optimise subject lines, content and send times. Beehiiv also gives each publication a hosted website and subscribe page, referral and recommendation tools to grow the list, plus native ad and paid subscription options to earn revenue. Detailed analytics track opens, clicks, growth and engagement, and integrations connect Beehiiv to the rest of your stack.

Features

• Customisable templates: responsive, on brand email designs.
• Advanced segmentation: target by behaviour, preferences and engagement.
• Automations: trigger sequences from subscriber actions.
• Detailed analytics: track opens, clicks, growth and revenue.
• A/B testing: optimise subject lines, content and timing.
• Growth and monetisation: referrals, recommendations, ads and paid subscriptions.

Use cases

• Content creators: grow and retain a subscriber base and drive traffic.
• Media and newsletters: publish, grow and monetise a media brand.
• Small business marketing: nurture an audience with personalised content.
• E-commerce: send targeted promotions and product updates.

Advantages

• User friendly: intuitive editor for beginners and pros.
• Growth focused: built in referral and recommendation tools.
• Monetisation: ads and paid subscriptions out of the box.
• Strong deliverability: helps emails reach the inbox.
• Scalable: handles growing subscriber lists.

Drawbacks

• Learning curve: the advanced growth and monetisation features take time to master.
• Cost at scale: pricing rises with very large lists.
• Newsletter focused: less suited to complex transactional or multi channel campaigns.