Axeptio vs FlowConsent

What is a CMP and why do you need one?

A Cookie Management Platform (CMP) is an essential tool for complying with GDPR and other privacy regulations (ePrivacy, CCPA, LGPD). It allows you to:

• Display a consent banner compliant with legal requirements
• Collect and record user choices
• Block cookies before obtaining consent
• Manage consent proofs (consent registry)
• Facilitate user rights (access, modification, deletion)

Without a CMP, your website risks sanctions from CNIL of up to €20 million or 4% of global turnover. Beyond legal aspects, a good CMP also helps maintain your marketing performance by optimizing consent rates.

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FlowConsent overview

What is FlowConsent?

FlowConsent is a French consent management solution launched in 2024, positioned as an accessible alternative to premium CMPs. The goal: democratize GDPR compliance by offering a professional solution at an affordable price.

FlowConsent's philosophy

FlowConsent stands out with an "anti-premium" approach: offering all essential GDPR compliance features without the complexity and costs of enterprise solutions. Unlike established players who charge by pageview volume, FlowConsent uses a session-based model, more favorable for high-engagement sites.

FlowConsent's strengths

Simplified installation

• 10-minute setup without Google Tag Manager
• Intuitive interface for non-technical users
• Lightweight script (~50kb) for optimal performance

Transparent pricing

• Fixed price of €14.99/month regardless of volume
• Up to 100,000 monthly sessions included
• 3 domains included in the base plan

Technical automation

• Google Consent Mode v2 activatable with one click
• Automatic cookie policy updates
• Automatic scanning of new cookies

European hosting

• Servers located in Europe for GDPR compliance
• Data hosted with Cloudflare (European infrastructure)
• No data transfers outside the EU

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Axeptio overview

What is Axeptio?

Axeptio is a French company created in 2018, specializing in consent and user preference solutions. The platform quickly established itself in the French market thanks to its user experience and design-focused approach.

Axeptio's philosophy

Axeptio focuses on design excellence and user engagement. Their belief: a well-designed consent banner can generate higher acceptance rates while perfectly respecting GDPR. The company has won several awards for its interface design.

Axeptio's strengths

Exceptional design

• Award-winning and recognized user interface
• Advanced graphic customization
• Elegant pre-designed templates
• Smooth and modern animations

Advanced features

• Banner A/B testing (Enterprise plans)
• Detailed analytics on consent behaviors
• Consent wall to block access without consent
• Native integrations with main marketing tools

Complete compliance

• IAB TCF v2.2 certification (Transparency & Consent Framework)
• Google Consent Mode v2 supported
• Microsoft UET Consent Mode
• Compatible with all regulations (GDPR, CCPA, LGPD)

Quality support

• French team with French-language support
• Complete and comprehensive documentation
• Regular webinars
• Active user community
• Account manager (Enterprise plans)

Axeptio's limitations

Pageview-based pricing

• Pricing model that can become very expensive at volume
• Price tiers with significant gaps
• Significant overages charges

Technical configuration

• Installation often via Google Tag Manager (more complex)
• Manual Google Consent Mode v2 configuration
• Average setup time of 30-60 minutes

Domain limitations

• Only 1 domain included by default on all plans
• Additional cost for each extra domain
• Less suitable for agencies or multi-site projects

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Detailed pricing comparison

FlowConsent pricing

FlowConsent offers a simple and transparent pricing grid based on sessions:

Free plan (€0)

• Up to 25,000 sessions/month included
• 1 domain included
• All basic features
• FlowConsent branding visible
• Google Consent Mode v2
• Microsoft UET Consent Mode
• GDPR compliance
• Cookie scanning

Pro plan (€14.99/month)

• Up to 100,000 sessions/month included
• 3 domains included
• Remove branding
• Priority support
• Everything in Free, plus:
• 90-days consent analytics
• 1 cookie scan per day
• Up to 5 languages
• 3 banners per workspace
• Subdomain support
• 10 users per workspace

Enterprise plan (custom quote)

• Unlimited sessions (price based on traffic)
• Unlimited domains
• Dedicated support
• Guaranteed SLAs
• Personalized onboarding
• Custom multilingual
• Unlimited banners
• Full setup handled by team
• Priority support with dedicated CSM

Axeptio pricing (2026)

Axeptio uses pricing based on monthly pageviews:

Free plan (€0)

• Up to 200 visitors/month
• 1 domain included
• Consent storage
• Graphic customization
• Google Consent Mode v2

Small plan (€29/month)

• Up to 5,000 pageviews/month
• 1 domain included
• TCF (IAB Transparency & Consent Framework)
• Basic statistics
• Standard support

Medium plan (€69/month) ⭐ Most Popular

• Up to 100,000 pageviews/month
• 1 domain included
• Analytics Connectors
• Consent wall
• Priority support

Large plan (€129/month)

• Up to 500,000 pageviews/month
• 1 domain included
• Subdomains
• Advanced statistics
• Analytics Connectors

Enterprise plans (on quote)

• Custom volumes
• Multi-domain included
• A/B testing
• Advanced API
• Dedicated account manager

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Comparative pricing analysis

To better understand the financial impact of each solution, let's analyze several concrete scenarios:

Scenario 1: small site (10,000 sessions or pageviews/month)

• FlowConsent: FREE (included in free plan up to 25,000 sessions)
• Axeptio: €29/month (Small plan)
• FlowConsent Savings: €29/month (100%)

Scenario 2: medium site (50,000 sessions or pageviews/month)

• FlowConsent: €14.99/month (Pro plan)
• Axeptio: €29/month (Small plan, up to 5,000 pageviews) or €69/month (Medium plan)
• FlowConsent Savings: €14.01-54.01/month (48-78%)

Scenario 3: large site (100,000 sessions or pageviews/month)

• FlowConsent: €14.99/month (still Pro plan)
• Axeptio: €69/month (Medium plan)
• FlowConsent Savings: €54.01/month (78%)

Scenario 4: very large site (500,000 sessions or pageviews/month)

• FlowConsent: Custom pricing (Enterprise plan)
• Axeptio: €129/month (Large plan)
• FlowConsent Savings: Significant (estimated 60-80%)

Over one year, the savings are substantial:

• Small site (10k): €348 saved (completely free vs €348/year)
• Medium site (50k): €168-648 saved
• Large site (100k): €648 saved
• Very large site (500k): €1,000+ saved (estimated)

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Sessions vs pageviews: what's the difference?

The difference between pricing models is crucial:

Pageviews (Axeptio)

• Counts each page viewed by a user
• A visitor who views 10 pages = 10 pageviews
• Cost increases with user engagement
• Less favorable for sites with high pages/session ratio

Sessions (FlowConsent)

• Counts a complete visit, regardless of number of pages
• A visitor who views 10 pages = 1 session
• Cost remains stable even with high engagement
• More favorable for blogs, e-commerce, media

Concrete example: an e-commerce site with 20,000 visitors/month who view an average of 5 pages per visit:

• FlowConsent: 20,000 sessions = FREE (under 25,000 sessions limit)
• Axeptio: 100,000 pageviews = €69/month
• FlowConsent saves €69/month = €828/year

Another example with 30,000 visitors/month (150,000 pageviews with 5 pages/visit):

• FlowConsent: 30,000 sessions = €14.99/month (Pro plan)
• Axeptio: 150,000 pageviews = €69/month (Medium plan)
• Ratio of 4.6x more expensive with Axeptio

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Installation and setup

FlowConsent installation

Step 1: Account creation (2 minutes)

1. Sign up at flowconsent.com
2. Email verification
3. Create your first project

Step 2: Banner configuration (5 minutes)

1. Choose banner template
2. Customize colors and text
3. Configure cookie categories
4. Activate Google Consent Mode v2 (simple toggle)

Step 3: Script installation (3 minutes)

1. Copy the generated unique script
2. Add to your site's <head>
3. Publish and test

Total: ~10 minutes

No need for Google Tag Manager, complex configuration, or advanced technical skills.

Axeptio installation

Step 1: Account creation (2 minutes)

1. Sign up at axeptio.eu
2. Email verification
3. Initial project configuration

Step 2: Banner configuration (10 minutes)

1. Choose banner design
2. Advanced design customization
3. Configure services and cookies
4. Set up consent categories

Step 3: Google Tag Manager configuration (15 minutes)

1. Install Axeptio CMP template in GTM
2. Configure consent variables
3. Set up consent-based triggers
4. Test blocking rules

Step 4: Google Consent Mode v2 configuration (5 minutes)

1. Add manual configuration code
2. Define default values (denied/granted)
3. Configure wait_for_update
4. Test signal transmission

Step 5: Testing and validation (10 minutes)

1. Verify proper functioning
2. Test different consent scenarios
3. Validate cookie categories

Total: ~45-60 minutes

Installation requires more advanced technical skills, especially for GTM and GCM v2 configuration.

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Feature comparison

GDPR compliance and regulations

FlowConsent

• ✅ Complete GDPR compliance
• ✅ Consent registry
• ✅ EU server hosting
• ✅ Google Consent Mode v2 (automatic activation)
• ✅ Microsoft UET Consent Mode
• 🚧 IAB TCF v2.2 (coming soon)

Axeptio

• ✅ Complete GDPR compliance
• ✅ Consent registry
• ✅ EU server hosting
• ✅ Google Consent Mode v2 (manual configuration)
• ✅ Microsoft UET Consent Mode
• ✅ IAB TCF v2.2 certified

Customization and design

FlowConsent

• Color and font customization
• 5 banner positions available
• Basic templates included
• Text and label editing
• Real-time preview

Axeptio

• Complete advanced customization
• Exceptional and award-winning design
• Multiple premium templates
• Smooth animations and transitions
• Native dark mode
• Mobile-first design

Verdict: Axeptio excels in design and user experience

Analytics and reporting

FlowConsent

• Consent statistics dashboard
• Acceptance rate by category
• CSV data export
• Evolution tracking over time
• Automatic monthly reports

Axeptio

• Detailed user behavior analytics
• Interaction heatmaps
• Consent funnel
• Analytics Connectors (Medium+ plans)
• A/B testing (Enterprise only)
• Customizable reports

Verdict: Axeptio offers more advanced analytics

Cookie and service management

FlowConsent

• Automatic cookie scanning
• Automatic classification
• Library of 200+ pre-configured services
• Automatic cookie policy updates
• Automatic cookie blocking before consent

Axeptio

• Weekly automatic scanning
• Manual and automatic classification
• Extended service library
• Cookie policy updates
• Consent wall (block access without consent)

Verdict: Similar features, with an advantage to FlowConsent on automation

Performance and speed

FlowConsent

• Lightweight script (~50kb)
• Loading time < 50ms
• Cloudflare CDN worldwide
• Optimized cache
• No PageSpeed impact

Axeptio

• Optimized script
• Fast loading time
• Distributed CDN
• Excellent mobile performance
• Resource lazy loading

Verdict: Comparable performance, both solutions are optimized

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Use cases: who should choose what?

Choose FlowConsent if...

✅ You have a limited budget. The fixed price of €14.99/month allows you to accurately predict costs, regardless of traffic.

✅ You manage multiple sites. With 3 domains included, FlowConsent is ideal for agencies or entrepreneurs managing several projects.

✅ Your site has high engagement. The session-based model is much more advantageous if your visitors view many pages.

✅ You want fast installation. The 10-minute setup without GTM is perfect if you don't have advanced technical skills.

✅ You seek simplicity. Intuitive interface, automatic Google Consent Mode v2, no complex configuration.

✅ You target international markets. FlowConsent supports 42 languages and is designed for an international market.

Typical Profiles:

• SMEs and startups
• Web agencies
• Medium-volume e-commerce
• Blogs and media
• Webflow and no-code sites
• Independent developers

Choose Axeptio if...

✅ Design is an absolute priority. If user experience and banner aesthetics are critical, Axeptio is the best choice.

✅ You need IAB TCF v2.2 now. If you work in programmatic advertising, IAB certification is essential.

✅ You want advanced analytics. Behavioral analysis features and A/B testing are unique in the market.

Typical Profiles:

• Large companies with substantial budgets
• Premium brands where design is critical
• High-value sites
• Programmatic advertising companies
• Projects requiring exceptional design

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Final verdict: our recommendation

For 80% of users: FlowConsent

Why?

• Unbeatable price: FREE up to 25,000 sessions/month, then only €14.99/month up to 100,000 sessions (3 to 23 times cheaper than Axeptio)
• Ease of use: 10-minute installation, no technical skills required
• Multi-domain included: 3 domains in Pro plan to manage multiple projects
• Favorable pricing model: sessions vs pageviews for engaging sites
• Automatic Google Consent Mode v2: simple toggle vs manual configuration
• Generous free plan: 25,000 sessions/month FREE (vs only 200 visitors/month at Axeptio)

FlowConsent is the rational choice for most websites: SMEs, startups, agencies, e-commerce, blogs. The value for money is unbeatable and the tool does everything expected from a professional CMP. Most importantly, for sites under 25,000 sessions/month, it's completely FREE.

For specific cases: Axeptio

Choose Axeptio if:

• Your banner design is a major strategic issue
• You absolutely need IAB TCF v2.2 certification now
• You want advanced behavioral analytics and A/B testing
• You have the budget for a premium tool (>€69/month)

Axeptio remains an excellent solution, particularly for premium brands and companies that can justify the investment through ROI on consent rates thanks to exceptional design.

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Summary Table

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Conclusion

The choice between FlowConsent and Axeptio mainly depends on your priorities:

• ‍Choose FlowConsent if you're looking for the best value for money (FREE up to 25,000 sessions!), simple installation, a generous free plan, and a tool that gets the job done without frills.‍
• Choose Axeptio if design is paramount, you need specific advanced features (IAB TCF, A/B testing, behavioral analytics) and budget is not a constraint.

For the vast majority of websites (SMEs, startups, agencies, e-commerce), FlowConsent is the most relevant choice: complete GDPR compliance, simple installation, transparent pricing, and substantial savings of 50% to 100% (completely free for small sites).

For premium brands, large media sites, or programmatic advertising companies, Axeptio can justify its premium pricing through exceptional design and advanced analytics features.

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Ready to get started?

🚀 Try FlowConsent for free - FREE up to 25,000 sessions/month (no credit card required)

🎨 Try Axeptio for free - Free plan up to 200 visitors/month

Need help choosing? Contact our respective teams for a free site audit and personalized recommendation.