Iubenda vs FlowConsent

What is a CMP and why do you need one?

A Cookie Management Platform (CMP) is an essential tool for complying with GDPR and other privacy regulations (ePrivacy, CCPA, LGPD). It allows you to:

• Display a consent banner compliant with legal requirements
• Collect and record user choices
• Block cookies before obtaining consent
• Manage consent proofs (consent registry)
• Facilitate user rights (access, modification, deletion)

Without a CMP, your website risks sanctions of up to €20 million or 4% of global turnover. Beyond legal aspects, a good CMP also helps maintain your marketing performance by optimizing consent rates.

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FlowConsent overview

What is FlowConsent?

FlowConsent is a French consent management solution launched in 2024, positioned as an accessible alternative to premium CMPs. The goal: democratize GDPR compliance by offering a professional solution at an affordable price.

FlowConsent's philosophy

FlowConsent stands out with an "anti-premium" approach: offering all essential GDPR compliance features without the complexity and costs of enterprise solutions. Unlike established players who charge based on pageviews with surcharges, FlowConsent uses a simple model based on sessions only.

FlowConsent's strengths

Simple and Predictable Pricing

• Fixed price of €14.99/month regardless of your site size
• Model based on sessions only (single metric)
• Free plan up to 25,000 sessions/month
• 3 domains included in Pro plan
• No hidden costs or pageview surcharges

Simplified Installation

• 10-minute setup without Google Tag Manager
• Intuitive interface for non-technical users
• Lightweight script (~50kb) for optimal performance

Technical Automation

• Google Consent Mode v2 activatable with one click
• Automatic cookie policy updates
• Automatic scanning of new cookies

European Hosting

• Servers located in Europe for GDPR compliance
• Data hosted with Cloudflare (European infrastructure)
• No data transfers outside the EU

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Iubenda overview

What is Iubenda?

Iubenda is an Italian solution positioned as an established compliance player with 140,000 clients in over 100 countries. The distinctive feature: a combined CMP + Legal Document Generator offer.

Iubenda's philosophy

Iubenda focuses on the all-in-one approach: not only a CMP to manage cookie consent, but also professional generators for Privacy Policy, Cookie Policy and Terms & Conditions. Documents are drafted by lawyers, customizable, and automatically updated when laws change.

Iubenda's strengths

Unique CMP + Legal Documents Bundle

• Privacy and Cookie Policy generator
• Terms & Conditions generator (T&C)
• Documents drafted by lawyers
• Automatic updates according to legislative changes
• Thousands of pre-written clauses

Large Established Client Base

• 140,000 clients in over 100 countries
• Prestigious clients (Sony Music, Siemens, Lamborghini, Ryanair, etc.)
• Solid experience over several years

Multi-Jurisdiction Compliance

• European GDPR (+ UK equivalent)
• ePrivacy Directive/Cookie Law
• Swiss DPA
• California CCPA and CPRA
• Virginia VCDPA
• Brazilian LGPD

Advanced Compliance Tools (Ultimate plan)

• Data Processing Activities Register
• Whistleblowing Management Tool
• Data Subject Rights Management Tool
• WayWidget (accessibility)
• Newsletter Opt-in Booster

Integrations and Certifications

• Google Consent Mode Support (all plans)
• One-click IAB TCF activation
• Certified CMP Partner
• ISO/IEC 27001 certified

Iubenda's limitations

Pageview-Based Pricing with Surcharges

• 25,000 pageviews included (Essentials) with €0.05 per 1000 additional pageviews surcharge
• These surcharges can quickly accumulate on high-traffic sites
• Difficulty predicting exact monthly cost
• Example: 50,000 pageviews on Essentials plan = €4.99 + €1.25 surcharge = €6.24/month

Price per Site/Application

• Each site or app billed separately (no multi-domain included)
• To manage 3 sites: €4.99 × 3 = €14.97/month minimum
• For agencies with multiple clients, costs accumulate quickly

High Entry Price for Complete Features

• Essentials plan at €4.99/month very limited (25k pageviews, one language)
• Advanced plan at €19.99/month necessary for multilingual and geolocation
• Ultimate plan at €79.99/month for advanced features and no branding

Virtually Unusable Free Plan

• Limited to less than 1,000 pageviews/month
• Barely usable for a production site
• Only for testing the service

Offer Complexity

• CMP + Documents bundle can be too complete if you already have your legal documents
• Impossible to take only the CMP without documents
• Separate surcharges for certain services (Consent Database: €5 per 1000 consents)

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Detailed pricing comparison

FlowConsent pricing

FlowConsent offers a simple and transparent pricing grid based on sessions:

Free Plan (€0)

• Up to 25,000 sessions/month included
• 1 domain included
• All basic features
• FlowConsent branding visible
• Google Consent Mode v2
• Microsoft UET Consent Mode
• GDPR compliance
• Unlimited automatic cookie scanning

Pro Plan (€14.99/month)

• Up to 100,000 sessions/month included
• 3 domains included
• Remove branding
• Priority support
• Everything in Free, plus:
• 90-days consent analytics
• 1 cookie scan per day
• Up to 5 languages
• 3 banners per workspace
• Subdomain support
• 10 users per workspace

Enterprise Plan (custom quote)

• Unlimited sessions (price based on traffic)
• Unlimited domains
• Dedicated support
• Guaranteed SLAs
• Personalized onboarding
• Custom multilingual
• Unlimited banners
• Full setup handled by team
• Priority support with dedicated CSM

Iubenda pricing (2026)

Iubenda offers three main plans based on pageviews, per site/application:

Free Plan (€0)

• Less than 1,000 pageviews/month
• Limited features
• For testing service only

Essentials Plan (€4.99/month per site)

• Annual billing: €59.88/year per site
• Up to 25,000 pageviews/month included
• • €0.05 per thousand additional pageviews
• Legal documents (up to 20 third-party services)
• One language only
• Very discreet iubenda branding
• Google Consent Mode Support
• Complete style customization
• Monthly scan of main pages

Advanced Plan (€19.99/month per site)

• Annual billing: €239.88/year per site
• Up to 50,000 pageviews/month included
• • €0.05 per thousand additional pageviews
• Legal documents (up to 30 third-party services)
• All available languages
• Very discreet iubenda branding
• Google Consent Mode Support
• Geolocation-based consent settings
• Complete style customization
• Terms & Conditions included
• API integration
• Monthly scan of main pages

Ultimate Plan (€79.99/month per site)

• Annual billing: €959.88/year per site
• Up to 150,000 pageviews/month included
• • €0.05 per thousand additional pageviews
• Legal documents (unlimited services)
• All available languages
• No iubenda branding
• Google Consent Mode Support
• Geolocation
• Native mobile apps without any limit
• Detailed statistical analyses
• Cookie consent paywall
• Terms & Conditions + API
• Free data fields
• Data Processing Activities Register
• Whistleblowing Management Tool
• Data Subject Rights Management Tool
• Site scan every hour

Additional services:

• Consent Database: €5/month per 1000 new consents recorded
• WayWidget (accessibility): available in Lite and Standard versions

Important note: Iubenda prices are per site/application. If you manage multiple sites, you must multiply the price by the number of sites. Surcharges of €0.05 per 1000 pageviews can accumulate rapidly.

Comparative pricing analysis

To better understand the financial impact of each solution, let's analyze several concrete scenarios:

Scenario 1: Small Site (20,000 sessions/month, ~40,000 pageviews)

• FlowConsent: FREE (included in free plan up to 25,000 sessions)
• Iubenda: €4.99/month (Essentials, 40k pageviews included in 25k + surcharge)
  • 40k - 25k = 15k extra = 15 units × €0.05 = €0.75 surcharge
  • Total: €4.99 + €0.75 = €5.74/month
• FlowConsent Savings: €5.74/month (100%) or €68.88/year

Scenario 2: Medium Site (50,000 sessions/month, ~100,000 pageviews)

• FlowConsent: €14.99/month (Pro plan)
• Iubenda: €19.99/month (Advanced necessary for 100k pageviews included in 50k)
  • 100k - 50k = 50k extra = 50 units × €0.05 = €2.50 surcharge
  • Total: €19.99 + €2.50 = €22.49/month
• FlowConsent Savings: €7.50/month (33%) or €90/year

Scenario 3: Large Site (100,000 sessions/month, ~200,000 pageviews)

• FlowConsent: €14.99/month (still Pro plan)
• Iubenda: €79.99/month (Ultimate necessary for 200k pageviews)
  • 200k - 150k = 50k extra = 50 units × €0.05 = €2.50 surcharge
  • Total: €79.99 + €2.50 = €82.49/month
• FlowConsent Savings: €67.50/month (82%) or €810/year

Scenario 4: Agency with 3 Sites (30,000 sessions each, ~60,000 pageviews each)

• FlowConsent: €14.99/month (3 domains included in Pro plan)
• Iubenda: €19.99/month × 3 sites (Advanced per site)
  • Each site: 60k - 50k = 10k extra = 10 units × €0.05 = €0.50
  • Per site: €19.99 + €0.50 = €20.49
  • Total 3 sites: €20.49 × 3 = €61.47/month
• FlowConsent Savings: €46.48/month (76%) or €557.76/year

Scenario 5: High-Traffic Site (150,000 sessions/month, ~300,000 pageviews)

• FlowConsent: Custom quote (Enterprise plan) - estimated €40-60/month
• Iubenda: €79.99/month (Ultimate)
  • 300k - 150k = 150k extra = 150 units × €0.05 = €7.50 surcharge
  • Total: €79.99 + €7.50 = €87.49/month
• FlowConsent Savings: Estimated €27-47/month (31-54%)

Scenario 6: Small Site with Single Need: CMP Only (no need for legal documents)

• FlowConsent: FREE or €14.99/month (depending on traffic)
• Iubenda: €4.99/month minimum (impossible to take only CMP)
• Iubenda Problem: you pay for legal documents even if you don't use them

Over one year, FlowConsent savings are substantial:

• Small site (40k pageviews): €68.88 saved (free vs €68.88/year)
• Medium site (100k pageviews): €90 saved
• Large site (200k pageviews): €810 saved
• Agency 3 sites: €557.76 saved

Sessions vs Pageviews with surcharges: what's the difference?

The difference between pricing models is crucial:

Pageviews with Surcharges (Iubenda)

• Counts each page view by each visitor
• Example: 10,000 visitors × 5 pages viewed on average = 50,000 pageviews
• Surcharges of €0.05 per 1000 additional pageviews
• Very dependent on visitor behavior (number of pages viewed)
• Difficult to predict if your content encourages extensive browsing

Sessions without Surcharges (FlowConsent)

• Counts user visits, independent of pages viewed
• Example: 10,000 visitors = 10,000 sessions, regardless of whether they visit 2 or 10 pages
• No surcharges, fixed price
• More predictable and favorable for engaging sites

Concrete Example 1:A blog with 2,000 articles receiving 30,000 visitors/month who view an average of 4 articles = 120,000 pageviews:

• FlowConsent: 30,000 sessions = FREE (< 25,000 sessions) or €14.99 if > 25k
• Iubenda: €19.99/month (Advanced for 50k included) + surcharge (120k - 50k = 70k extra)
  • Surcharge: 70 units × €0.05 = €3.50
  • Total: €19.99 + €3.50 = €23.49/month
• FlowConsent saves €23.49/month = €281.88/year (if < 25k sessions) or €8.50/month = €102/year (if > 25k sessions)

Concrete Example 2:An e-commerce site with 500 products receiving 40,000 visitors/month who view an average of 6 pages = 240,000 pageviews:

• FlowConsent: 40,000 sessions = €14.99/month (Pro plan)
• Iubenda: €79.99/month (Ultimate for 150k included) + surcharge (240k - 150k = 90k extra)
  • Surcharge: 90 units × €0.05 = €4.50
  • Total: €79.99 + €4.50 = €84.49/month
• FlowConsent saves €69.50/month = €834/year

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Installation and setup

FlowConsent Installation

Step 1: Account Creation (2 minutes)

1. Sign up at flowconsent.com
2. Email verification
3. Create your first project

Step 2: Banner Configuration (5 minutes)

1. Choose banner template
2. Customize colors and text
3. Configure cookie categories
4. Activate Google Consent Mode v2 (simple toggle)

Step 3: Script Installation (3 minutes)

1. Copy generated unique script
2. Add to your site's <head>
3. Publish and test

Total: ~10 minutes

No need for Google Tag Manager, complex configuration, or advanced technical skills.

Iubenda installation

Step 1: Account Creation (2 minutes)

1. Sign up at iubenda.com
2. Email verification
3. Choose plan (14-day money-back guarantee)

Step 2: Legal Document Generation (15 minutes)

1. Privacy Policy generator
2. Select third-party services and clauses
3. Customize texts
4. Cookie Policy generator
5. Terms & Conditions generator (if Advanced or Ultimate plan)

Step 3: Banner Configuration (10 minutes)

1. Choose style and customize
2. Configure consent categories
3. Set up languages
4. Geolocation (if Advanced or Ultimate plan)

Step 4: Script Installation (5 minutes)

1. Get Privacy Controls script
2. Add to your site's <head>
3. Integrate legal documents

Step 5: Testing and Validation (10 minutes)

1. Verify proper operation
2. Test different consent scenarios
3. Validate legal documents

Total: ~42 minutes

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Feature comparison

GDPR compliance and regulations

FlowConsent

• ✅ Complete GDPR compliance
• ✅ Consent registry
• ✅ EU server hosting
• ✅ Google Consent Mode v2 (automatic activation)
• ✅ Microsoft UET Consent Mode
• 🚧 IAB TCF v2.2 (coming soon)

Iubenda

• ✅ Complete GDPR compliance
• ✅ Consent registry
• ✅ EU server hosting
• ✅ Google Consent Mode Support (all plans)
• ✅ One-click IAB TCF activation
• ✅ Support for CCPA, CPRA, VCDPA
• ✅ Support for Brazilian LGPD
• ✅ Swiss DPA
• ✅ Certified CMP Partner
• ✅ ISO/IEC 27001 certified

Verdict: Iubenda offers more complete multi-jurisdiction certifications

Legal documents

FlowConsent

• ❌ No legal document generator
• Cookie policy generated automatically
• You must create your Privacy Policy and T&C separately

Iubenda

• ✅ Privacy and Cookie Policy generator
• ✅ Terms & Conditions generator (Advanced and Ultimate plans)
• ✅ Thousands of clauses pre-written by lawyers
• ✅ Automatic updates according to legislative changes
• ✅ Customization with custom text
• ✅ Multilingual support for documents

Verdict: Iubenda offers unique advantage with professional legal document generators

Customization and design

FlowConsent

• Color and font customization
• 5 banner positions available
• Basic templates included
• Text and label editing
• Real-time preview

Iubenda

• Complete style customization (all plans)
• Pre-built templates
• Multilingual support (1 language Essentials, all languages Advanced/Ultimate)
• Simple integration on website or app

Verdict: Comparable customization on both solutions

Analytics and reporting

FlowConsent

• Consent statistics dashboard
• Acceptance rate by category
• CSV data export
• Evolution tracking over time
• Automatic monthly reports (90 days)

Iubenda (Essentials and Advanced plans)

• Basic consent statistics
• Cookie overview
• Monthly compliance scans

Iubenda (Ultimate plan)

• Detailed statistical analyses
• Hourly compliance monitoring
• Instant problem notifications
• Complete compliance dashboard

Verdict: Iubenda Ultimate offers more analytics features, but at €79.99/month

Cookie and service management

FlowConsent

• Unlimited automatic cookie scanning
• Automatic classification
• Library of 200+ pre-configured services
• Automatic cookie policy updates
• Automatic cookie blocking before consent
• 1 scan per day (Pro plan)

Iubenda

• Monthly scan of main pages (Essentials and Advanced)
• Hourly scan (Ultimate)
• Automatic first-party cookie mapping
• Instant problem notifications (Ultimate)
• Automatic blocking before consent

Verdict: FlowConsent offers more frequent scans on Pro plan (1/day vs monthly)

Multilingual support

FlowConsent

• Support for 42 languages
• Multilingual interface
• Manual text translation

Iubenda

• One language only (Essentials plan)
• All available languages (Advanced and Ultimate plans)
• Multilingual legal documents
• Multilingual interface

Verdict: Iubenda requires Advanced plan (€19.99) for complete multilingual

Advanced compliance tools

FlowConsent

• Consent registry included
• Cookie policy generated automatically
• Google Consent Mode v2
• Microsoft UET Consent Mode

Iubenda (Ultimate plan only)

• Data Processing Activities Register
• Whistleblowing Management Tool
• Data Subject Rights Management Tool
• WayWidget (accessibility)
• Newsletter Opt-in Booster
• Consent Database (€5/1000 consents)

Verdict: Iubenda Ultimate offers complete compliance tool suite, but at €79.99/month per site

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Use cases: who should choose what?

Choose FlowConsent if...

✅ You want the best value for money for CMP only

Generous free plan (25,000 sessions) and Pro plan at €14.99/month without surcharges.

✅ You already have your legal documents

If you've already created your Privacy Policy and T&C, no need to pay for Iubenda's generators.

✅ You manage multiple sites

3 domains included in Pro plan vs per-site billing at Iubenda.

✅ You want a fixed price without surprises

No €0.05 per 1000 pageviews surcharges. Price remains stable.

✅ You want fast installation

10 minutes vs 42 minutes for Iubenda.

✅ You seek simplicity

Focus on CMP only, intuitive interface, automatic Google Consent Mode v2.

Typical Profiles:

• SMEs and startups with tight budgets
• Web agencies managing multiple clients
• Growing e-commerce sites
• Developers already having their legal documents
• Webflow and no-code sites
• Sites with engaging traffic (many page views per visitor)

Choose Iubenda if...

✅ You need professional legal documents

Privacy Policy and T&C generators drafted by lawyers, automatically updated.

✅ You're launching your first site without legal documents

All-in-one CMP + Documents bundle ideal to start quickly in complete compliance.

✅ You need multi-jurisdiction compliance

Complete GDPR, CCPA, CPRA, VCDPA, LGPD, Swiss DPA support with adapted documents.

✅ You manage a single site with moderate traffic

Essentials plan at €4.99/month can be competitive for single site < 25k pageviews.

✅ You need advanced compliance tools

Ultimate plan with Activities Register, Whistleblowing Tool, Data Subject Rights Management.

✅ You work with major brands

Prestigious client references (Sony Music, Lamborghini, Ryanair) and ISO certifications.

Typical Profiles:

• Startups launching their first site
• Companies without existing legal documents
• Sites operating in multiple jurisdictions (EU, US, Brazil)
• Large companies with comfortable budget
• Sites with single domain and moderate traffic
• Organizations requiring complete compliance tools (Ultimate)

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Final verdict: our recommendation

For 80% of users: FlowConsent

Why?

• Unbeatable price: FREE up to 25,000 sessions/month, then only €14.99/month up to 100,000 sessions
• No unpredictable surcharges: no €0.05 per 1000 additional pageviews like at Iubenda
• Multi-domain included: 3 domains in Pro plan vs per-site billing at Iubenda
• Ultra-fast installation: 10 minutes vs 42 minutes for Iubenda
• Simplicity: focus on CMP only, ideal if you already have your legal documents
• Predictable fixed price: no surprises on the bill even if your site is engaging

FlowConsent is the rational choice for most websites, particularly for agencies managing multiple clients, sites with engaging content generating many pageviews per visitor, and companies having already invested in professional legal documents. The savings of 33 to 100 percent depending on your profile are substantial.

For specific cases: Iubenda

Choose Iubenda if:

• You're launching your first site and don't have Privacy Policy or T&C yet
• You want legal documents drafted by lawyers with automatic updates
• You operate in multiple jurisdictions (EU, US, Brazil) and want adapted documents
• You manage a single site with moderate traffic (< 25k pageviews) and can use Essentials plan at €4.99
• You need advanced compliance tools (Register, Whistleblowing, Data Rights) and can invest in Ultimate
• You prefer an all-in-one CMP + Documents solution even if more expensive

Iubenda remains an excellent solution for startups and companies seeking a complete CMP + Professional Legal Documents bundle and willing to invest more to have everything in one place.

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Summary table

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Conclusion

The choice between FlowConsent and Iubenda mainly depends on your legal document needs and your situation regarding the number of sites to manage:

Choose FlowConsent if you want simplicity, the best value for money for CMP only, and you already have your legal documents or can create them separately. The pricing model based only on sessions without any pageview surcharge eliminates all surprises on the bill and is particularly favorable for engaging sites where visitors view many pages. With a truly generous free plan up to 25,000 monthly sessions and a Pro plan at a fixed price of 14.99 euros per month including 3 domains, FlowConsent is ideal for agencies managing multiple clients and growing sites that want to control their costs. The savings of 33 to 100 percent compared to Iubenda depending on your profile are substantial and can be reinvested in your growth.

Choose Iubenda if you're launching your first site and need a complete CMP plus professional legal documents bundle drafted by lawyers with automatic updates according to legislative changes, if you operate in multiple jurisdictions requiring adapted documents including GDPR, CCPA, CPRA, VCDPA, LGPD and Swiss DPA, if you manage a single site with moderate traffic below 25,000 monthly pageviews and can use the Essentials plan at 4.99 euros per month, or if you need advanced compliance tools like Data Processing Activities Register, Whistleblowing Management Tool and Data Subject Rights Management Tool available in the Ultimate plan. However, beware of surcharges of 0.05 euros per 1000 additional pageviews which can make the bill increase unpredictably on engaging sites.

For the vast majority of websites including SMEs, startups, agencies, e-commerce and content sites, FlowConsent is the most relevant choice: complete GDPR compliance, simple and fast 10-minute installation, transparent and predictable pricing without hidden surcharges, multi-domain included for agencies, and substantial savings of 33 to 100 percent depending on your profile. The session-based pricing model is much simpler and more predictable than Iubenda's pageview-based model with surcharges.

For startups launching their first site without existing legal documents, companies operating in multiple jurisdictions requiring adapted documents, sites managing a single domain with moderate traffic, or organizations requiring a complete suite of advanced compliance tools, Iubenda can justify its additional investment through its professional legal document generators drafted by lawyers and automatically updated, its complete multi-jurisdiction support with GDPR, CCPA, LGPD and more, and its official certifications including Certified CMP Partner and ISO/IEC 27001.

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Ready to get started?

🚀 Try FlowConsent for free - FREE up to 25,000 sessions/month (no credit card required)

📄 Try Iubenda - 14-day money-back guarantee (from €4.99/month)

Need help choosing? Contact our respective teams for a free site audit and personalized recommendation.